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Performance Marketing Manager
3 months ago
Performance Marketing Manager (in-house - Paid Media)
Salary up to £48,000
Brighton / Sussex / Hybrid
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
We are looking for a skilled Paid Social and Paid Search Manager, to join a successful eCommerce business that operate globally and have an office in Brighton. Their in-house Paid Media team is expanding, and they are looking for experience covering programmatic and shopping channels. This could be an interesting opportunity for a senior executive to step up.
Responsibilities for this job include:-
- Develop and execute comprehensive paid search and shopping strategies across platforms relevant channels.
- Manage and optimise keyword targeting, bid strategies and ad copy to maximise ROI and achieve performance goals.
- Deliver and manage regular performance analysis and optimisation, including A/B testing and campaign refinements.
- Monitor and report on key performance metrics such as ROAS, CPA, CTR, and conversion rates to stakeholders.
- Keep up to date with industry trends, best practices, and platform updates to implement innovative strategies and tactics.
- Manage budgets effectively, allocating resources to achieve optimal results and ROI.
For this job, you should have:-
- Extensive hand on experience of managing Paid social and Paid Media campaigns, either in-house or agency.
- In-depth knowledge of Google Adwords and other PPC platforms, aswell as Meta and other social media platforms.
- At least 4 year’s experience in Paid Media management for a consumer brand, ideally eCommerce.
- Proven experience in paid search and shopping campaign management
- Strong analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions to optimise campaign performance.
- Experience managing £m’s budgets, forecasting performance, and achieving targets in a performance-driven environment.
- Certifications in Google Ads, Bing Ads, or other relevant digital advertising certifications are a plus.
- Proficiency in data analysis tools such as Excel, Google Sheets, or Tableau.
Benefits include:
25 days holiday (plus Bank Holidays)
Staff discounts
Transport to work schemes (discount parking, Cycle to work etc)
