Performance Marketing Manager
4 days ago
The KILLSTAR brand-universe is an invitation for people to explore, discover, and become who they are. We help affirm this invitation by creating an inclusive, supportive environment where our team members are embraced exactly as they are.
We are looking for someone who is passionate about the nuts and bolts of digital marketing, and ready to learn and grow in a team environment. In this role, we are looking for a self-sufficient individual who has a true passion for paid marketing. You will work alongside our team to expand, analyse, and optimise our digital footprint.
Additionally, you will be responsible for managing and developing all digital marketing activities, working cross-functionally to deliver an extraordinary experience for our community of customers, and nurturing a culture of high performance and rapid growth. If this sounds like you, please read on
What You’ll Do:
- Lead Paid Social Strategy: Drive always-on customer acquisition campaigns by identifying top-performing channels, setting goals, audience targeting, implementing automation, and defining KPIs and budgets.
- Campaign Execution & Optimization: Manage, execute, and optimise Paid Social strategies for larger integrated marketing campaigns while delivering insightful reports on campaign performance.
- Develop Experimental Frameworks: Design, implement, and optimise campaign experiments for continuous learning, ensuring measurable insights and improvements.
- Collaborate with Social Platforms: Engage directly with social networks to leverage platform capabilities, test new campaign ideas, and explore opportunities for growth.
- Stakeholder Engagement: Regularly communicate with internal teams to align on objectives, strategy opportunities, and overall marketing performance.
- Lead Digital Integration: Work with other team leads to align SEO, Paid Search, and Paid Social strategies, ensuring cohesive digital marketing initiatives.
- Training and Transition: Oversee the transition of Paid Social campaign management to the Social Team, offering guidance and training for smooth handover.
- Mentorship & Innovation: Mentor junior team members, foster a culture of continuous learning, and stay ahead of industry trends to ensure digital marketing innovation.
- Launch Affiliate Strategy: Launch our affiliate strategy on a leading network with industry leading publishers.
- Performance Tracking & Reporting: Monitor and analyse key digital marketing metrics across all channels, driving data-driven optimisations and refinements to achieve the best possible results.
Who You Are:
- Agile Learner. Quickly adapt to changes, learn from challenges, and approach new opportunities with an open mindset.
- Knowledgeable. Strong expertise in Display, Affiliates, PPC, Paid Social, and SEO, with hands-on experience managing digital marketing channels.
- Customer Focused. Continuously seek ways to enhance customer experiences and collaborate effectively across teams.
- Skilled Negotiator. Navigate tough discussions, resolve conflicts while maintaining positive relationships, and secure valuable outcomes for the business.
- Inspiring Leader. Motivate and empower your team, valuing each member’s contribution and sharing ownership and success.
- Process-Oriented. Capable of managing multiple projects with clear goals and measurable outcomes, ensuring smooth and effective execution.
- Analytical & Creative. Bring both a data-driven approach and innovative ideas to solving challenges and driving campaign success.
- Digital Marketing Expertise. Proven track record of managing SEO, Paid Search, and Paid Social strategies, delivering measurable improvements in performance.
- Strong Communicator. Effectively communicate and present digital strategies to both internal teams and external stakeholders.
- Industry Connected. Maintain established contacts and relationships within the digital marketing industry to stay on top of trends and innovations.
Your Experience Includes:
- 3+ years in a digital paid ads role.
- Accountability for SMM, PPC, SEO, SEM and Affiliates.
- Reporting, Dashboard development and maintenance.
- People Management capabilities and experience of leading a team.
- Working cross-functionally to achieve shared goals.
⭐️ Bonus If You:
- Have worked in Paid Ads for an Apparel / E-Commerce Company.
- Managed digital marketing activities for a company with a multi-national customer base.
- Experience with online fashion.
Work Location & Hours :
This role will be based at our Brighton Studio, United Kingdom. This role will be performed on a hybrid working arrangement, consisting of a minimum of 3 Days per week in the office, and 2 Days working from home.
This position is a full time position of 37.5 hours, with hours worked between 08:00 – 06:00 pm, Monday through to Friday.
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