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Marketing Executive

4 months ago

Huddersfield, United Kingdom Elevation Recruitment Group Full time

Role: Marketing Executive– Remote with travel to the office in Huddersfield 1 day per month


If you want to know about the requirements for this role, read on for all the relevant information.

Elevation Recruitment Group - Marketing Division are excited to be working a multi-award winning business who are on the lookout to grow their team with the addition of a Full Mix Marketing Executive with a flair in social media and content.

Salary: up to 30k Per annum

Hours: office hours Monday to Friday

Benefits:

  • Private healthcare will help you with the cost of visiting your dentist, optician, physiotherapist and other wellbeing costs.
  • Access to interest free travel loans –help you spread the cost of travel over 12 monthly payments
  • Pension scheme- you’ll be automatically enrolled into our workplace pension scheme and will benefit from an enhanced company contribution
  • Perkbox exclusive discount scheme
  • Annual leave commences at 25 days plus bank holidays
  • Loyalty reward with additional leave for length of service – up to a maximum of 28 days per annum from 1 January 2024
  • Buying or selling holiday scheme
  • Birthday leave – an extra paid day off on your birthday each year
  • Staff social club with regular social events through the year
  • Refer a friend – we offer a cash reward for every new team member you refer who successfully starts in our business

We have an exciting new opportunity for a Marketing Executive to join our multi-award winning team. With aspirations to become the UK’s number one legal services provider, our newest Marketing Executive will play a crucial role in driving our growth in a creative and engaging way.

If you’re an enthusiastic, self-motivated, competent professional with a ‘can-do’ attitude and strong willingness to learn and develop, then you’ll be a great addition to our team.

Our ideal candidate will have a broad range of social media, marketing, digital and public relations experience along with excellent planning, organisational, creative and copywriting skills. Within the marketing team, you’ll be responsible for the delivery of agreed activities across B2B and B2C on-and-offline activities and campaigns, social and digital content, as well as supporting the team to develop and deliver marketing and PR campaigns. Measuring the return on investment of activities and campaigns will be key to you continuing to learn and build on your successes.

You will have experience working in a marketing role, ideally incorporating B2B and B2C activities.

Main duties include:

B2B Marketing

  • Support B2B marketing campaigns that include panel law firm retention and recruitment and suggest campaign initiatives
  • Conduct market research to support B2B marketing campaigns
  • Produce marketing communications and collateral for both online and print campaigns
  • Copywriting for social, email sequences and landing pages
  • Support the creation and delivery of annual industry White Paper
  • Support the creation and delivery of annual State of the Markey survey
  • Build and distribute quarterly newsletter, monitoring open rates and CTRs and delivering A/B testing plans
  • Support delivery of B2B in-person and online events such as conferences, round tables and exhibitions
  • Manage and maintain B2B customer relationship management tool as required for B2B marketing campaigns

Social media (B2B and B2C)

  • Run all organic social media channels (B2C and B2B) to enhance audience engagement and maintain active social media profiles including Facebook, Twitter, LinkedIn, Instagram and YouTube
  • Generate written and creative (graphic) content for social media including for our Managing Director’s LinkedIn account and actively utilise social media to spread key messages
  • Management of boosted social posts for Facebook, Twitter and LinkedIn
  • Develop social media content to showcase the service levels delivers
  • Proactively work with our senior management team encouraging them to engage with LinkedIn content posted on group and our Managing Director’s account to maximise reach
  • Identify proactive (calendar hooks / planned events) and reactive (breaking news) opportunities, that provide content to post about on social
  • Recommend new and innovative ways to employ social media to increase followers and engagement
  • Monitoring social comments (daily) to protect the reputation of our client online
  • Dealing with social media orientated enquiries and passing them to the relevant department

Digital (B2C and B2B websites)

  • Produce, edit and curate content articles for our B2B Join the Panel website ensuring themes are creative and relevant
  • Maintain and update relevant information on the B2B website
  • Source customer reviews and develop case studies quarterly to be published on the B2C and B2B websites
  • Manage and deliver video content, where relevant
  • Monitoring online comments to protect the reputation of our client online
  • Monitor and manage Trustpilot reviews (daily), responding to negative feedback and passing reviews to the relevant department

Public Relations

Support PR campaigns and proactively suggest initiatives that get people talking positively about our client to raise overall brand awareness across all media: national, regional, online and social

  • Conduct market research to support PR campaigns and use the findings to assist with campaigns and content
  • Researching, writing and distributing content and creative campaigns to targeted media
  • Being up-to-date on the latest news stories to identify content and PR opportunities
  • Daily round up of relevant industry and consumer news that could be useful for the business
  • Sharing 5 star Trustpilot and Google Reviews weekly with relevant teams and delivering internal competition and rewards scheme

Evaluation and reporting

  • Evaluate and review digital and social content to make sure the correct mediums and content topics are being used and are effective
  • Track digital and social performance and return on investment and prepare monthly and yearly social media and content reports for management to monitor progress
  • Monitor and report on competitor digital and social activity and PR campaigns

IDEAL EXPERIENCE:

Experience in a similar role

  • Strong copywriting skills and a creative flair for creating written content and graphics for social, digital and print
  • Experience of managing multiple social media platforms and social management tools
  • Hands on experience of online and print communications and marketing campaigns
  • Experience of managing social media platforms