Director, Performance Media EMEA

3 days ago

Watford Hertfordshire, United Kingdom Hilton Full time
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you think you are the right match for the following opportunity, apply after reading the complete description.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it's with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Hilton is seeking a Performance Media Director to lead Performance Media activity including strategy, planning, tracking/measurement, reporting, analysis and optimisation to ensure delivery against KPIs. The role will lead a team that works in partnership with the broader Marketing team to deliver high performance, achieve ROAS goals and drive advanced channel analysis and strategy across all channels.

What will I be doing?

As a Performance Media Director, you will be responsible for performing the following tasks:
• Own, develop and deliver performance marketing strategy, growing the business through profitable customer acquisition across the EMEA region via paid search, metasearch, paid social and programmatic marketing channels
• Implement data-driven strategies to maximize ROI and achieve KPI's
• Strategically plan and coordinate digital media campaigns to advance company goals, while supporting communication plans of key messages to internal and external partners
• Responsible for forecasting, measuring, and analysing digital media channel performance
• Develop multiyear and forward-facing channel strategy with roadmap for PPC, meta search, paid social and programmatic channels
• Build close relationships with key platforms such as Meta, Google & TikTok, in collaboration with our agency partners
• Continuously challenge & improve media execution, including onboarding new media partners, monitoring key partner activity & providing support to priority platforms
• Develop clear annual test and learn agenda which ladders back to Hilton Media Strategy and business objectives
• Serve as a digital media subject matter expert for internal marketing teams, both providing strategic direction/support and establishing standards
• Craft Key Performance Indicators and assessments for optimal media performance and strategic optimizations

To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
• Experience leading a team in a competitive, performance-driven business.
• Strong technical expertise especially in the digital performance marketing space, with the ability to devise strategies that deliver strong business results.
• Experience managing complex multi-channel and multi-regional media programs which includes various agencies and internal stakeholders.
• Proven experience managing and optimising paid traffic acquisition channels across PPC, Display, and Social.
• Track record of paid spend optimisation across channels with large budgets across multiple markets.
• Ability to continuously demonstrate innovation and initiative.
• Target driven, showing the right skill set to drive the team in reaching the pre-defined team objectives.
• Excellent communication, organisation, and presentation skills.
• Experience managing a continual trading process with a high degree of numeracy, including monthly forecasting.
• Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.
• Highly organized and comfortable managing and optimizing complicated processes. A strong collaborator that can work with multiple agencies and stakeholders to ensure the media engine continues to run efficiently

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all

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