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Marketing Manager

2 months ago

London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

A global insurer is seeking a Marketing Manager to develop and implement integrated marketing campaigns, managing the website, content marketing, and event management.



You could be just the right applicant for this job Read all associated information and make sure to apply.

Responsibilities:

  • Work with various key business units to define marketing requirements for campaigns
  • Create and implement e-marketing and events campaigns brokers to improve brand awareness.
  • Working closely with stakeholders, devise thought leadership articles, blogs and other client and broker communications across all digital channels: e.g. web, email and social media.
  • Work with digital agency to ensure website is optimised for content, accessibility and user experience.
  • Ensures all digital platforms are kept up to date and in accordance with brand guidelines.
  • Analyses e-marketing, social and web data to identify trends, benchmarks, successes, and areas for improvement.
  • Leads, and run major broker and insurance events in campaign calendar.
  • Responsible for ensuring marketing information is up-to-date and accurate on all Marketing & Communications operational platforms.
  • Ensure branding guidelines are adhered to across all marketing communications.


Requirements:

  • B2B insurance experience is preferred but B2B financial services would be considered
  • Strong presentation, writing and editing skills.
  • Effective knowledge of CRM, Marketing Automation, Web, e-marketing.
  • Ability to translate technical and/or complicated information into clear, concise prose appropriate for various targeted audiences.
  • Strong interpersonal skills with the ability to effectively interact with internal and external business partners.
  • Solid knowledge of Microsoft Office Suite, Salesforce, Pardot and other business-related software.
  • UK experience only.
  • No Sponsorship of any sort will be given


£55-60,000 + Bonus + Benefits

3-days in the office