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Marketing and Press Coordinator

1 month ago

Warwickshire, United Kingdom Bluetownonline Full time

Job Title: Marketing and Press Coordinator


Check below to see if you have what is needed for this opportunity, and if so, make an application asap.

Location: Compton Verney, Stratford-upon-Avon

Salary: £25,000 per annum FTE (£20,000 pro-rata)

Job type: 30 hours, equivalent to four days per week, Monday - Friday.

The charity is an accredited art gallery and museum set in 120 acres of fabulous Georgian parkland, only eight miles from Stratford-upon-Avon.

We are a registered charity, with the aim of connecting people with Art, nature and creativity . We provide inspiring and entertaining days out for visitors of all ages and backgrounds - whether they have come to see our international art exhibitions, to take part in our wide- ranging activities or to enjoy our extensive landscape.

The role:

The role of the Marketing and Press Coordinator is to develop and deliver the marketing, PR and communications for the Charity, working to the Marketing and Audiences Manager and wider Marketing and Admissions team, and across all other teams with a particular focus on audiences and their behaviour.

The post holder will be a confident communicator and storyteller, able to work across the marketing mix to extend reach, increase sales and attract visitors to the site. They will be responsible for print production, direct sales marketing, press and media engagement and data use.

Their communication and written skills will be of a high standard, and as a team player, they will champion internal communications and the brand. They will work with local and regional press, and contractors and support the Marketing and Communications Manager with other external relationships.

The Candidate:

  • Relevant marketing and communications experience, at least two years.
  • Experience of working in marketing campaign delivery and meeting targets/objectives.
  • Good copywriting skills and an ability to adapt marketing and promotional copy for different audiences.
  • Excellent communication, interpersonal and organisational skills, and an ability to work well as part of a team.
  • An imaginative and proactive approach, able to inspire and see through ideas generated by their colleagues.
  • Strong ICT skills including website CMS and email marketing systems.
  • Knowledge of ticketing systems and previous experience of data management and reporting.
  • A good knowledge of press and media publications and platforms.
  • An understanding of GDPR and how it impacts marketing and communications.
  • Experience of digital marketing, SEO, analytics and social media.

Responsibilities and Accountabilities (expected but not limited to):

Marketing and Communications

  • Support the Marketing and Communications Manager in the roll out of the marketing plans and strategy to deliver on time, to budget and using audience led data.
  • Collect data, monitor ROI and use audience data to inform and deliver campaigns.
  • Produce content for, and ensure effective on brand display of, promotional and directional materials around site.

Media and PR

  • Maintain a comprehensive and up to date media database (for local, regional, national and industry press).
  • Lead local and regional press campaigns and communications.
  • Support the charitys media relations agency with national press-focused campaigns and communications alongside the Marketing and Communications Manager.
  • Initiate, cultivate and develop relationships with key local and regional press, journalists, bloggers and influencers - directly and via social media.

Digital

  • Co-ordinate and deliver the production of targeted mail shots to a variety of audiences.
  • Proficient in the use of Adobe Design software or Canva to create digital content for use across multiple platforms.
  • Source appropriate and high-quality images to develop the content library and commission new photography and videography as per brand guidelines.

Website

  • Become a confident user of website CMS and ensure website content is up-to-date, accurate, consistent and optimised for search engines.
  • Support on SEO and Website Analytics using GA4.

Team

  • Deputise for the Marketing and Communications Manager as required.
  • Supervision of volunteers and work experience students.

Finance

  • Raise Purchase Orders and Credit Card Vouchers and support with the administration of tracking expenditure of the marketing budget.

Benefits:

  • Pension scheme of up to 6% basic salary
  • Staff Membership and Discount
  • Charity workers discounts i.e. gym memberships, shopping discount codes, insurance discounts
  • Holiday allowance up to 28 days relating to length of service.
  • Flexible working whenever possible
  • Access to a wellbeing portal, App and Employee assistance programme (EAP)
  • Free parking
  • Eyecare Vouchers
  • Life Assurance
  • Signed up to More than a Moment Pledge
  • Training and Development opportunities

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with the experience or relevant job titles of; Head of Marketing, Brand Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Social Media, Digital Media, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist will also be considered for this role.