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Head of Digital Marketing
4 months ago
Company: Redburn Innovations
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
Industry: leisure digital marketplaces & software
Salary: up to £60,000 FTE dependent on experience, including bonus
Job Type: Full time or part time (minimum 24 hours per week), Permanent
Location: office based, Bury St Edmunds, Suffolk. IP33 1BE. Option of 5th working day from home.
Start date: as soon as possible
The Company
- SpeedyBooker, part of Redburn Innovations, is a travel technology platform located in the centre of beautiful Bury St Edmunds, with exciting plans for the future.
- We own and operate specialist leisure websites focusing on accommodation but also including activities. They include BeachHuts.com, BritainsFinest.co.uk, FishPal.com, Monasteries.com and UniversityRooms.com.
- Our booking engine, internally developed over ten years, also powers third party websites.
- We are building a property management system (PMS) to provide our properties with additional tools (turbo-pms.com).
- Revenue grew over 20% in 2023 to reach a new record of £13m, and we are on track to achieve over 30% growth in 2024.
- Our vision is for SpeedyBooker to be the world’s leading collection of niche leisure booking websites that are no.1 in their markets.
- We have an exciting journey ahead
Responsibilities and Duties
This is an exciting opportunity to play a rewarding, varied, and hands-on role in a high calibre team.
You will be responsible for identifying and exploiting growth opportunities in both supply and demand across our websites. This will involve
- Monitoring occupancy levels for all brands across all geographies.
- Working with our in-house supply/sales team to ensure we recruit and optimise the right vendors in the right locations to satisfy customer demand.
- Driving customer demand in those areas where we have availability with performance marketing.
Performance Marketing
- You will be directly responsible for refining and extending our existing performance marketing activities, including paid search/social, meta-search (e.g. Google Hotel Ads and Trivago) partnerships, SEO and email.
UX
- Identifying areas to improve the user experience.
- Working with developers to draw up specifications.
- A/B testing the results, and refining accordingly.
Data Analytics
- You will use GA4, Google/Meta Ad Managers to assess the success of our marketing activities.
- You will use SQL & Make for internal data, experience would be an advantage but is not a necessity, both can be learned.
Team management
- Manage our small marketing team of employees and consultants.
Reporting
- You will lead monthly meetings where the team will be updated on recent marketing progress and initiatives, and brainstorm new ideas.
- Your team will be responsible for delivering a suite of weekly and monthly reports. You will report to the Chief Commercial Officer.
Experience, Qualifications and Skills
Must have:
- 4 years experience scaling an ecommerce business, covering:
Customer acquisition (managing both paid search/social, SEO and affiliates/partnerships) campaigns
Customer retention initiatives
UX
- Proficient in GA4 and Excel;
- Comfortable working with data;
- Highly organised and driven.
Benefits
- Opportunity to join an established profitable ecommerce/software business with exciting growth plans for the future.
- Above industry average salary plus 15% on target bonus plus pension contributions.
- Bright office on Cornhill in the centre of Bury St Edmunds: dog friendly, ping pong, table football, darts, as much coffee and tea as you can drink
- Generous holiday allowance that rises to 28 days over time, plus bank holidays.
- Free car parking.
- Paid for training.
- Long-term bonus scheme.
- Employee benefits and rewards scheme.
- Company events & social time.
- Free wellbeing and fitness resources.
- Support the environment: we donate over £20,000 every year to environmental causes, including a donation from every booking to the World Land Trust.
- You will be joining a twenty+ strong team of fun and hard-working sales people, account managers, and software developers with a high performance culture.
To apply: via LinkedIn or email applications@speedybooker.com with your CV and a short covering letter. We look forward to hearing from you
