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Head of Digital Performance

2 months ago

Bury, Borough of Bury, United Kingdom JD Group Full time
Job Title: Head of Performance Optimisation

We are seeking a highly skilled and experienced Head of Performance Optimisation to join our dynamic digital marketing team at JD Group.

About the Role:

The successful candidate will be responsible for leading our digital performance marketing efforts, driving traffic and sales growth across our digital channels, and collaborating closely with our Marketing Effectiveness teams to implement data-driven strategies.

Key Responsibilities:
  • Develop and execute innovative multi-channel marketing campaigns to increase customer acquisition and retention.
  • Manage and optimize digital performance channels, including search, paid social, and affiliates, to meet growth objectives and cost targets.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing effectiveness strategies across all channels and full-funnel campaign activations.
  • Continuously track and monitor performance, utilising data to ensure all channels are fully optimised, and measure activities against weekly, monthly, and annual targets.
  • Adapt a robust test and learn approach to ensure the continual growth of performance marketing channels.
  • Manage budgets effectively, defining optimal budget deployment by channel against objective.
  • Provide actionable insights and recommendations to inform business decisions.
  • Stay up-to-date with the latest industry trends and best practices.
Requirements:
  • Proven experience in digital performance marketing, with a strong track record of driving traffic and sales growth.
  • Excellent analytical and reporting skills, with the ability to interpret complex data and provide actionable insights.
  • Strong commercial awareness, with a drive to achieve sales objectives and KPIs.
  • Ability to work within and adapt to an environment which experiences frequent change, with an open, flexible, and supportive approach to change and innovation.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Experience of using relevant software packages and platforms, including Microsoft Excel, Power Point, GA4, Adwords, and Meta.