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Marketing Automation Specialist

2 months ago

London, United Kingdom Hays Specialist Recruitment Limited Full time

Marketing Automation Specialist London - 6 Month Fixed Term Contract Full Time We are recruiting on behalf of one of the UK's leading Facilities Management companies for a Market Automation Specialist in a 6 month FTC to develop and be an SME in all things Email Marketing. Your new roleYou will develop and execute email marketing programmes, testing campaigns, and deploy strategies to enhance customerrelationships and drive growth. You will also:

  • Create and optimise nurture programmes through the building of campaigns on HubSpot
  • Ensure a successful integration of marketing automation tools across HubSpot and Salesforce
  • Develop and manage workflows and leads through the sales funnel in Salesforce
  • Monitoring campaign performances and matching against internal and external stakeholder KPI's
  • Review customer data and behaviours to inform of any strategies and opportunities for new workflows.

The successful candidate will have experience working within a Marketing Automation/ Email Marketing with technical experience using HubSpot is essential, as well as knowledge of Salesforce integration. As well as:

  • Extensive knowledge of building campaigns on HubSpot
  • Understanding of the customer base and trends
  • Ability to work independently and as a self-starter
  • Excellent written and verbal communication
  • Ability to work on tight deadlines and across multiple workstreams