Digital Marketing Executive

2 weeks ago

Portsmouth, United Kingdom BookMyGarage Full time

The Role


 

We are looking for a passionate & experienced individual to fill an opening for a Digital Marketing Executive. You will be joining an exciting & passionate team to assist in the rapid growth of client success. You’ll be expected to create, manage and optimize all aspects of the client campaigns, from conversion rate optimisation & A/B tests to PPC campaign setups and optimizations.  


At BookMyGarage, we have 6 core values that are vastly apparent within our employees. We conduct our work with Passion, Transparency, Care, Fearlessness, Innovation & Simplicity on a daily basis – If this sounds like you, we would love to hear from you 

 


Responsibilities:  

  

  • Onboard New Clients - Assist in the successful onboarding of new independent garages, with a focus on efficiency, excellent client communications and quality setups to aide in optimal campaign ROIs.  
  • PPC Campaign Management - Manage a proportion of existing client PPC campaigns, delivering on KPIs and being accountable for their success; both in terms of our CPAs and the volumes delivered to the clients   
  • Landing Page Conversion Rate Optimisation - Analyse data to form hypotheses from which to run A/B tests to optimise conversion rates of our client ad campaigns and the landing pages that the ads link to.   
  • Identification of Optimization Oportunties - Ongoing analysis and quality assurance to identify any issues with existing campaigns and understand the cause in order to recommend solutions to the PPC managers and/or the account managers.   
  • Client Website Copy - Understand clients’ USPs by liaising directly with them. Produce high quality & fully optimised (for SEO & conversion rates) website copy. Conduct quality assurance processes to ensure all of the websites that we launch for our clients are industry-leading.   
  • Manage Client Facebook Engagement Schedules - Plan and manage all independent garage Facebook posts for our clients.   

 


Candidate Requirements:


  • A minimum of 3 years’ Google Ads experience - managing and regularly optimizing campaigns to a high level 
  • Excellent attention to detail and a diligant approach to delivering client success across a range of different mediums.  
  • A demonstrable proven record of accomplishment of improving campaign KPIs over a period of time 
  • Skills in content creation and social platform management 
  • Knowledge of Microsoft Excel, Google Sheets & data manipulation 
  • Data led with strong analytical skills 
  • The ability to think creatively 
  • The ability to manage your workload effectively 
  • The ability to think strategically & develop innovative marketing strategies 
  • The ability to present information effectively to a range of audiences  
  • Strong relationship-building skills 
  • Excellent communication skills 

 


Why work for BookMyGarage? 


  • Small to medium size team with a friendly & opportunistic atmosphere 
  • Regular team bonding events (including trips abroad) 
  • Flexible, with a blend of home and office working 
  • Work laptop & equipment available 
  • Close-knit marketing team 

 

Additional benefits:


  • Free on-site parking 
  • Bonus scheme 
  • Casual dress 
  • Modern office & facilities  
  • Rewards-based CPD programme (get rewarded for up-skilling & developing your knowledge quarterly) 

 


Contact Us To Apply 


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