CRM Manager

CRM Manager 6 Month Fixed-Term ContractBarbican London Hybrid Working (1-2 days a week) Marketing Fixed-Term Contract: 6 MonthsCompetitive salary available depending on experience37.5 hours per weekNuffield Health is the charity thats building a healthier nation one day at a time. From award-winning hospitals and leisure facilities to flagship community programmes well do whatever it takes to look after the UKs wellbeing. It starts with passion and commitment to quality. It starts with you.As a CRM Manager youll play a key role in delivering impactful CRM campaigns communications and automated customer journeys that drive lifetime value. Working closely with the Senior CRM Manager youll use Salesforce Marketing Cloud Salesforce CRM and third-party tools to enhance customer experience across B2C and B2B service lines.This is an exciting opportunity to contribute to CRM transformation and strategic programmes helping shape how customers engage with our brand and services.As our CRM Manager you will:Deliver CRM campaigns and automated journeys using Salesforce Marketing Cloud and other tools.Collaborate with stakeholders to improve data quality integrity and reach within Salesforce.Brief and coordinate with our SFMC development agency to optimise platform capabilities.Support the creation and launch of new customer journeys including solution design and testing.Manage a backlog of campaigns communications and events ensuring timely delivery.Prepare journey maps copy imagery and dynamic content for email and SMS channels.Ensure GDPR compliance across all CRM communications and data handling.Conduct A/B testing to optimise engagement and build customer insight.Create and maintain reporting dashboards to measure CRM performance and ROI.Use insights to inform onboarding training and campaign optimisation.Champion closed-loop reporting and embed ROI tracking into BAU processes.Maintain and update CRM templates ensuring compliance and relevance.Manage data updates including permissions PI changes and complaint-related actions.Document formal processes to support an always-on CRM operating model.Build and maintain strong working relationships with key internal and external stakeholders including:Senior CRM Manager and CRM TeamSFMC Development AgencyExternal agency partners and suppliersWider Marketing and Digital teamsCentral teams: Trading Sales Customer Propositions Comms Brand Digital FinanceCentral Operations and Site ContactsTo succeed as a CRM Manager were looking for:Hands-on experience with Salesforce Marketing Cloud or similar ESPsProven track record of delivering results through customer insightAdobe Creative Suite (Photoshop Dreamweaver)Strong understanding of Sales and Marketing KPIsCampaign creation and lifecycle journey mappingExcellent copywriting and proofreading skillsA/B testing and post-campaign analysisCRM performance reportingDesirable Qualifications & ExperienceDegree in Digital IT Business Marketing or equivalentExperience with SFMC modules: Email Studio Automation Studio Mobile Studio Journey Builder Content BuilderKnowledge of healthcare fitness or consumer health sectorsExperience in both B2B and B2C environmentsFamiliarity with Salesforce CRM Sales Cloud and Service CloudUnderstanding of customer segmentation in cloud-based platformsHelping you feel good.We want you to love coming to work feeling healthy happy and valued. Thats why weve developed a benefits package with you in mind. Here you can choose from a range of fitness lifestyle health and fitness wellbeing rewards such as free gym membership health assessments retail discounts and pension options.At Nuffield Health we take care of whats important to you.If you like what you see why not start your application now We consider applications as we receive them and reserve the right to close adverts early (for example where we have received an unprecedented high volume of applications). So its a good idea to apply right away to ensure youre considered for this role.Apply today It starts with you.Required Experience:Manager Key Skills Junit,Customer Service,Freelancing,Industrial Safety,ACCA,Arbitration Employment Type : Full-Time Experience: years Vacancy: 1