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Marketing Manager

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Watford, United Kingdom Firway Consulting Ltd Full time

Marketing Manager Possible Hybrid 3 days in Office

Key Skills: HubSpot, Online Marketing, e-shots, CRM Integration, Google Analytics, digital marketing tools, MS Office Suite, Adobe, social media (LinkedIn, Twitter, Facebook), Marketing Degree a bonus but not essential.

My highly successful client is a leading company in mining and energy sector in Africa dedicated to delivering innovative solutions and exceptional service to their clients. They are seeking a dynamic and experienced Marketing Manager with a strong background in HubSpot and associated technologies.

You will have extensive marketing experience HubSpot, Online Marketing, e-shots, CRM Integration, Google Analytics, digital marketing tools, MS Office Suite, Adobe, social media (LinkedIn, Twitter, Facebook), Marketing Degree a bonus but not essential.

The Key Responsibilities

  • Strategy Development:
    • Develop and execute comprehensive marketing strategies that align with company goals.
    • Use HubSpot to design, implement, and optimize marketing campaigns.
  • Campaign Management:
    • Plan and manage multi-channel marketing campaigns across email, social media, SEO, PPC, and content marketing.
    • Monitor and analyse campaign performance, adjusting strategies to achieve desired outcomes.
  • Content Creation:
    • Collaborate with the content team to develop engaging and relevant content for various marketing channels.
    • Ensure all content is optimized for SEO and aligns with our brand voice.
  • Lead Generation and Nurturing:
    • Utilize HubSpot to create and manage lead generation and nurturing workflows.
    • Segment audiences and tailor campaigns to specific buyer personas.
  • Analytics and Reporting:
    • Track and report on key performance indicators (KPIs) for all marketing activities.
    • Use HubSpot analytics to measure the effectiveness of campaigns and provide actionable insights.
  • Team Collaboration:
    • Work closely with the sales team to ensure alignment and support lead conversion efforts.
    • Coordinate with design, content, and digital teams to ensure cohesive marketing initiatives.
  • Continuous Improvement:
    • Stay updated on the latest marketing trends and HubSpot features.
    • Continuously seek opportunities to improve marketing processes and outcomes.

Essential Skills and Requirements

    • Advanced knowledge of HubSpot, including workflows, lead scoring, email marketing, and CRM integration.
    • Familiarity with Google Analytics, Google Ads, and other digital marketing tools.
    • Proficiency in MS Office Suite and marketing software applications.

Key Skills: HubSpot, Online Marketing, e-shots, CRM Integration, Google Analytics, digital marketing tools, MS Office Suite, Adobe, social media (LinkedIn, Twitter, Facebook), Marketing Degree a bonus but not essential.

Strong communication skills are a must

This is an exciting opportunity to work for a highly dynamic, successful company that are expanding rapidly.

Marketing Manager

Key Skills: HubSpot, Online Marketing, e-shots, CRM Integration, Google Analytics, digital marketing tools, MS Office Suite, Adobe, social media (LinkedIn, Twitter, Facebook), Marketing Degree a bonus but not essential.