Paid Media Analyst

This role is based in our 5 Howick Place OfficeJoin Our Team and Make Your MarkAre you passionate about digital marketing and ready to drive impactful paid media campaigns Were looking for a data-savvy Paid Media Analyst to join our dynamic team and help shape our digital success story.Your ImpactAs our Paid Media Analyst youll be instrumental in executing and optimizing high-performing campaigns across Search Social and Display channels. Working collaboratively with our digital marketing experts youll transform data into actionable insights that drive measurable results across multiple brands.What Youll DoCampaign Excellence - Create and optimize paid media campaigns that deliver exceptional ROI across multiple brandsStrategic Targeting - Conduct comprehensive keyword research and audience targeting to enhance campaign effectivenessPerformance Analysis - Monitor campaign metrics and develop insightful reports that inform strategic decisionsData Collaboration - Work closely with our analytics team to ensure data consistency and build scalable architectureCross-Team Integration - Partner with the wider digital marketing team to develop cohesive integrated strategiesBudget Optimization - Support efficient resource allocation through meticulous budget tracking and managementYour Growth JourneyJoin a team that invests in your development. Working alongside experienced Paid Media Specialists and Senior Managers youll:Build a strong foundation in paid media strategy and executionGain valuable exposure to diverse aspects of digital marketingDevelop advanced skills in campaign analysis and optimizationContribute to innovative marketing approaches that drive business resultsAdvance your career in our supportive collaborative environmentWhat We OfferOpportunity to work with diverse brands and marketing challengesCollaborative team environment that values fresh perspectivesClear path for professional development and career advancementChance to make a meaningful impact on business performanceReady to take the next step in your digital marketing career Apply today and help us shape the future of our paid media success.Qualifications : Youll BringCurious Mindset - A natural passion for marketing and paid media strategiesAnalytical Approach - Data-driven problem-solving abilities to optimize campaign performanceTechnical Foundation - Basic proficiency in:Data analysis and reportingExcel/Google Sheets or equivalent toolsData visualization techniquesUnderstanding of marketing metrics and KPIsCommunication Skills - Ability to collaborate effectively and present findings clearly to stakeholdersGrowth Attitude - Proactive mindset with enthusiasm for continuous learningWhat Makes You Stand OutExperience with paid media platforms (Google Ads Facebook Ads LinkedIn Ads Display)Knowledge of advanced statistical methods for marketing analysisFamiliarity with programming languages for data management (Python SQL)Interest in behavioral economics and its measurable applications in marketing campaignsWe value potential as much as experience and welcome candidates who demonstrate enthusiasm for digital marketing and analytics.Additional Information : We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say Our benefits include:Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job movesTime out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and moreRecognition for great work with global awards and kudos programmesAs an international company the chance to collaborate with teams around the worldWere not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job  here.Remote Work : NoEmployment Type : Full-time Key Skills Downstream,French,Jewellery,Legal Operations,Architecture Experience: years Vacancy: 1