Paid Media Manager- International

5 days ago

London, Greater London, United Kingdom Dojo Full time £40,000 - £80,000 per year
The Role...

We're looking for an ambitious and highly-commercial Paid Media Manager, keen to work in a fast-paced, high growth environment that is shaking up the future of payments in international markets. You will bring experience concepting, developing, and executing paid digital acquisition campaigns.

Guided by the overall direction of the Senior Paid Media Manager, you will work closely with our Paid Media agency, Digital Marketing, Creative, Marketing Analytics, and Web teams - including analysts, researchers, SEO managers, designers, copywriters, web developers, and inbound sales managers - to support our growing paid digital program in EU markets.

What You Will Do...
Contribute to our Paid Digital Media strategy, budget, execution, and performanceRun paid digital activity across Paid Search, Paid Social, Display, and retargeting to acquire new customers, specialising in International markets (such as Spain and Italy).Deliver against ambitious targets for your campaigns/ channels.Optimise campaigns for LTV whilst maintaining a strong ROI within competitive payback periods.Work collaboratively with customer insights and creative to deliver high-performing and on-brand digital advertising campaignsLead on delivering a creative testing and experimentation roadmap, to continue to optimise and innovate assets and messaging.Work collaboratively with creative and development teams to create high converting landing pages for paid mediaWork collaboratively with legal and compliance teams to ensure we are compliant with local regulations

What You Will Bring
Substantial experience in paid search, paid social, and/ or display advertising, ideally in a global environmentExperience with European (e.g. Spanish & Italian) marketsExperience targeting a B2B SME segment and/ or B2B Enterprise audience; B2C experience is a plusSelf starter with expert hands-on skills, and an ability to manage agencies as necessaryStrong commercial acumen, comfortable autonomously optimising activity within competitive payback periods and LTV:CAC guardrailsComfort working to targets across multiple campaigns and channelsAdvanced understanding of digital marketing technology and the adtech landscapeAnalytical by default; strong data literacy and familiarity with data visualisation tooling like GA4 and Looker is a must.Experience in optimising creative through constant iteration and testing.Entrepreneurial, ambitious, self-motivated and driven by data-orientated resultsResilience and adaptability in rapidly-changing circumstances

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