Principal Marketing Analyst
2 weeks ago
Principal Marketing Analyst
London (2 days in the office)
Benefits: Pension Scheme: Employer matching pension contributions up to 7.5% Work Flexibility: Up to 30 days per year to work from anywhere and more.
Overview
This role offers an exciting opportunity to leverage data to drive marketing strategy and business decisions. The ideal candidate excels at translating complex data into actionable insights and will play a crucial role in a dynamic team, significantly impacting the company's success.
You will work with a variety of different metrics and models, such as brand health, econometrics, digital attribution, CRM, and LTV. Leading a small team of analysts, you will be a player-manager, both driving strategy as well as rolling up your sleeves and getting stuck in.
Role and Responsibilities
The Principal Marketing Analyst will be instrumental in transforming raw data into insightful business information. Key responsibilities include:
- Marketing Analytics Expertise: Act as the subject matter expert for marketing analytics, guiding the team in understanding how marketing activities influence business outcomes.
- Reporting and Analysis: Develop marketing analytics and reporting for multiple channels, ensuring data-driven decisions across paid, earned, and owned channels.
- Customer Strategy Development: Drive the creation of a single customer view to support a central audience strategy, enhancing the effectiveness of next best action models.
- LTV Optimisation: Develop and refine a Lifetime Value (LTV) model in collaboration with marketing leads, ensuring optimal investment decisions and activities.
- Stakeholder Communication: Translate complex data into clear, actionable insights, and present findings to stakeholders at various levels to inform decision-making.
Key Qualifications
- Proficiency in Marketing Analytics: Expertise in areas such as brand health, digital attribution, customer segmentation and value, CRM, and LTV. Knowledge of econometrics is a plus.
- Communication Skills: Ability to extract and clearly articulate meaningful information from data to a wide variety of audiences.
- Technical Skills: Proficient in SQL and data manipulation, especially with Google BigQuery and DBT. Strong knowledge of statistical modelling techniques such as significance testing, multivariate modelling, MMM, p-value, and A/B testing.
- Leadership Experience: Experience in managing and developing other analysts, ensuring their professional growth and the achievement of team goals.
Apply Now
Join a team that is transforming the way consumers navigate their household services and help make a positive impact on people's lives.
Apply today by submitting your CV
Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.
-
Principal Marketing Analyst
2 weeks ago
London, United Kingdom Lorien Full timePrincipal Marketing Analyst London (2 days in the office) Benefits: Pension Scheme: Employer matching pension contributions up to 7.5% Work Flexibility: Up to 30 days per year to work from anywhere and more. Overview This role offers an exciting opportunity to leverage data to drive marketing strategy and business decisions. The ideal candidate excels at...
-
Principal Marketing Analyst
3 weeks ago
London, United Kingdom Impellam Group Full timePrincipal Marketing Analyst London (2 days in the office) Benefits Pension Scheme: Employer matching pension contributions up to 7.5%. Hybrid Working Model: A balance of in-office (2 days per week) and remote work, with a budget to support home office setup. Work Flexibility: Up to 30 days per year to work from anywhere. And more Overview A...
-
Principal Marketing Analyst
1 month ago
London, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)BenefitsPension Scheme: Employer matching pension contributions up to 7.5%.Hybrid Working Model: A balance of in-office (2 days per week) and remote work, with a budget to support home office setup.Work Flexibility: Up to 30 days per year to work from anywhere.And moreOverviewA leading company in the...
-
Principal Marketing Analyst
1 month ago
London, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)BenefitsPension Scheme: Employer matching pension contributions up to 7.5%.Hybrid Working Model: A balance of in-office (2 days per week) and remote work, with a budget to support home office setup.Work Flexibility: Up to 30 days per year to work from anywhere.And moreOverviewA leading company in the...
-
Principal Marketing Analyst
1 month ago
London,, UK, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)BenefitsPension Scheme: Employer matching pension contributions up to 7.5%.Hybrid Working Model: A balance of in-office (2 days per week) and remote work, with a budget to support home office setup.Work Flexibility: Up to 30 days per year to work from anywhere.And moreOverviewA leading company in the...
-
Principal Marketing Analyst
3 weeks ago
London Area, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)BenefitsPension Scheme: Employer matching pension contributions up to 7.5%.Hybrid Working Model: A balance of in-office (2 days per week) and remote work, with a budget to support home office setup.Work Flexibility: Up to 30 days per year to work from anywhere.And moreOverviewA leading company in the...
-
Principal Marketing Analyst
3 weeks ago
London Area, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)BenefitsPension Scheme: Employer matching pension contributions up to 7.5%.Hybrid Working Model: A balance of in-office (2 days per week) and remote work, with a budget to support home office setup.Work Flexibility: Up to 30 days per year to work from anywhere.And moreOverviewA leading company in the...
-
Principal Marketing Analyst
4 days ago
London, United Kingdom Impellam Group Full timePrincipal Marketing AnalystEnsure all your application information is up to date and in order before applying for this opportunity.London (2 days in the office)Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to work from...
-
Principal Marketing Analyst
3 weeks ago
London, United Kingdom Impellam Group Full timePrincipal Marketing Analyst London (2 days in the office) Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to work from anywhere + more. Overview The client is an established company that combines the agile...
-
Principal Marketing Analyst
3 weeks ago
London, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to work from anywhere + more.OverviewThe client is an established company that combines the agile environment of a...
-
Principal Marketing Analyst
3 weeks ago
London,, UK, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to work from anywhere + more.OverviewThe client is an established company that combines the agile environment of a...
-
Principal Marketing Analyst
1 day ago
London, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to...
-
Principal Marketing Analyst
3 days ago
London, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to...
-
Principal Marketing Analyst
3 weeks ago
London, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to work from anywhere + more.OverviewThe client is an established company that combines the agile environment of a...
-
Principal Marketing Analyst
3 weeks ago
London Area, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to work from anywhere + more.OverviewThe client is an established company that combines the agile environment of a...
-
Principal Marketing Analyst
3 weeks ago
London Area, United Kingdom Impellam Group Full timePrincipal Marketing AnalystLondon (2 days in the office)Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to work from anywhere + more.OverviewThe client is an established company that combines the agile environment of a...
-
Principal Marketing Analyst
7 days ago
London Area, United Kingdom Impellam Group Full timePrincipal Marketing Analyst London (2 days in the office) Benefits: Employer matching pension contributions up to 7.5%, a balance of in-office (2 days per week) and remote work, with a budget to support home office setup, up to 30 days per year to work from anywhere + more. Overview The client is an established company that combines the agile environment...
-
Marketing Strategy Analyst
2 days ago
London, Greater London, United Kingdom Impellam Group Full timeJob DescriptionPrincipal Marketing AnalystAbout the RoleWe are seeking a highly skilled Principal Marketing Analyst to join our team at Impellam Group. As a key member of our marketing team, you will be responsible for driving business growth through data-driven marketing strategies.Key ResponsibilitiesMarketing Analytics Expertise: Develop and maintain...
-
Marketing Strategy Analyst
2 days ago
London, Greater London, United Kingdom Impellam Group Full timeJob DescriptionPrincipal Marketing AnalystAbout the RoleWe are seeking a highly skilled Principal Marketing Analyst to join our team at Impellam Group. As a key member of our marketing team, you will be responsible for driving business growth through data-driven marketing strategies.Key ResponsibilitiesMarketing Analytics Expertise: Develop and maintain...
-
Marketing SQL Analyst
1 week ago
London, United Kingdom Impellam Group Full timePrincipal Marketing Analyst London (2 days in the office) Pension Scheme: Employer matching pension contributions up to 7.Hybrid Working Model: A balance of in-office (2 days per week) and remote work, with a budget to support home office setup. A leading company in the consumer decision-making space is looking for a skilled Principal Marketing...
