Principal Marketing Analyst

2 weeks ago


London, United Kingdom Lorien Full time

Principal Marketing Analyst

London (2 days in the office)

Benefits: Pension Scheme: Employer matching pension contributions up to 7.5% Work Flexibility: Up to 30 days per year to work from anywhere and more.

Overview

This role offers an exciting opportunity to leverage data to drive marketing strategy and business decisions. The ideal candidate excels at translating complex data into actionable insights and will play a crucial role in a dynamic team, significantly impacting the company's success.

You will work with a variety of different metrics and models, such as brand health, econometrics, digital attribution, CRM, and LTV. Leading a small team of analysts, you will be a player-manager, both driving strategy as well as rolling up your sleeves and getting stuck in.

Role and Responsibilities

The Principal Marketing Analyst will be instrumental in transforming raw data into insightful business information. Key responsibilities include:

  • Marketing Analytics Expertise: Act as the subject matter expert for marketing analytics, guiding the team in understanding how marketing activities influence business outcomes.
  • Reporting and Analysis: Develop marketing analytics and reporting for multiple channels, ensuring data-driven decisions across paid, earned, and owned channels.


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