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Digital Marketing Manager

2 months ago

London, United Kingdom Michael Page Marketing Full time

A new opportunity for a Digital Marketing Manager to lead on the paid marketing strategy for one of the leading names in the healthcare charity space

Client Details

A leading charity brand name providing vital services to a range of backgrounds

Description

  • Lead on 5 year digital marketing strategy across multiple brands
  • Improve owned, earned and paid media via campaign planning
  • Measure and report on the performance of all digital marketing campaigns
  • Line manage 2 members of the digital team to ensure delivery of wider strategies
  • Manage an external agency ensuring timely delivery of projects
  • Manage paid media and agency budget
  • Develop digital performance KPIs in collaboration with the Digital Analyst

Profile

  • Proven working experience in digital marketing, particularly with paid media
  • Understanding of wider digital marketing channels and strategies
  • Experience working within the charitable sector is desirable, but not essential
  • Ability in managing marketing budgets and agency spend
  • Data driven approach and an ability to use data to improve processes
  • Experience in developing SEO strategies and implementing SEO insights
  • Collaborative approach in building relationships within the immediate digital team but also with stakeholders in other departments
  • A commitment to DEI principles and putting them into practice throughout work

Job Offer

  • A competitive salary
  • Opportunities for personal and professional development
  • Hybrid working
  • 27 days annual leave (exclusive of bank holidays)