Chief Executive Officer

1 month ago

Borehamwood, United Kingdom C&M Travel Recruitment Full time

Chief Executive Officer

HF Holidays

Borehamwood, Hertfordshire


HF Holidays is a long-established Tour Operator that specialises in both guided and self-guided walking holidays across the UK and abroad. Last year we provided holidays for over 55,000 guests. Our USP is that we operate 16 Country Houses, located in key strategic locations, which ensures that we can focus on delivering an excellent walking experience to our guests. This is supported by a range of agreements with partner Hotels, both in the UK and abroad, that allows us to provide a range of holidays reflect consumer demand.


We are a proud Independent Cooperative, founded 110 years ago with over 47,000 members who are passionate about exploring the outdoors, and this ensures incredible customer loyalty with an enviable level of 80% repeat business.


The post will be primarily based in Borehamwood, Herts, but there is an expectation of regular travel around the UK.


CEO Purpose and Responsibilities



  • Provide vision and inspirational leadership to the entire organisation.
  • Define and implement the strategic direction, competitive strategy and goals of the organisation.
  • Ensure the society remains independent and self-sustaining with a growing and engaged membership base.
  • Use market insight and competitor awareness to identify opportunities for growth.
  • Develop and implement strategies that add value to the customer experience.
  • Optimise the society’s financial performance including annual surplus, member investment, property portfolio, asset base and digital transformation to ensure a sustainable future.
  • Ensure the society complies with the Co-operative and Benefit Societies Act of 2014.


CEO Person Specification and Skills Required



  • An experienced CEO or Deputy with involvement at board level gained in a complex organisation of similar size.
  • Senior leadership experience gained in a tour operating business. Wider leisure and hospitality experience would also be desirable.
  • A strategic business leader with vision, drive, enthusiasm and entrepreneurial insight.
  • Affinity to co-operative values and principles.
  • Able to demonstrate evidence of involvement with the strategic development of a travel/leisure business which drove profitable growth.
  • Able to demonstrate success in strategy development and implementation, business improvement and financial delivery.


CEO Additional Details



  • A highly competitive basic salary to be discussed on application.
  • 25% Bonus potential, £5000 car allowance, 8.5% pension contributions.
  • The main hub for this role with be Borehamwood Hertfordshire, but regular travel can be expected to visit the portfolio of UK properties.
  • HF Holidays have retained the services of C&M Travel Recruitment on an exclusive basis to manage the search and interview process so any interested parties will be directed here in the first instance.

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