Growth Marketing Executive, BBC Sport

JOB DETAILS JOB BAND: CCONTRACT TYPE: Fixed-term Contract Full-time / Attachement - Full-time until 30th March 2026 (Start date ASAP)DEPARTMENT: BBC Chief Customer Officer Group (Content Marketing)LOCATION: Salford - HybridPROPOSED SALARY RANGE: 31800 - 37700 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.PURPOSE OF THE ROLE Join the BBC Marketing team as a Growth Marketing Executive for BBC Sport helping to deliver innovative data-informed campaigns that drive audience engagement and consumption across BBC platforms. Youll work on high-profile content contributing to the BBCs ambition to grow reach and deepen relationships with audiences - particularly younger and digital-first cohorts.As part of a collaborative team youll support the development and execution of performance-focused marketing activity across digital channels helping to optimise user journeys and drive measurable growth in BBC Sport consumption.WHY JOIN THE TEAMBe part of a fast-paced creative and forward-thinking team that thrives on delivering meaningful campaigns. Youll work across diverse media platforms contribute to high-impact projects and grow your expertise in a supportive environment that values innovation experimentation and inclusion.YOUR KEY RESPONSIBILITIES AND IMPACT:Lead the delivery of effective and impactful creative work that meets strategic growth objectives across media platforms.Develop campaign briefs with a focus on performance marketing audience segmentation and digital optimisation.Develop and implement audience strategies that drive product consumption.Collaborate with media and creative teams to ensure alignment with growth goals and audience behaviours.Assist in the development of lifecycle marketing activity and retention strategies working closely with editorial and product teams.Monitor campaign performance using digital analytics tools and contribute to reporting and optimisation efforts.Ensure all marketing activity complies with BBC Editorial Guidelines and policies.YOUR SKILLS AND EXPERIENCEESSENTIAL CRITERIA:Experience delivering multi-media marketing campaigns from brief to evaluation with a performance or digital focus.Strong project management skills and ability to use resources efficiently.Proven ability to collaborate across teams and manage stakeholder relationships.Experience working with creative and media teams in-house or agency.Analytical mindset with the ability to use performance data to guide plans and optimise marketing activity.DESIRED BUT NOT REQUIRED:Understanding of editorial and compliance policies.Knowledge of the broadcasting industry and interest in sport and digital content.Familiarity with CRM tools and audience segmentation strategies.Awareness of digital trends and ability to incorporate them into marketing plans.Familiarity with key digital media that drives product performance (e.g. social) ideally at an advertiser level (e.g. TikTok Meta).Strong understanding of the 1624-year-old audience and how best to engage/communicate with them.If you can bring some of these skills and experiences along with transferable strengths wed love to hear from you and encourage you to apply. Key Skills Business Development,Sales Experience,Loyalty Marketing,B2B Sales,Time Management,Marketing,Cold Calling,Microsoft Powerpoint,SEO,Social Media Management,Customer relationship management,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 31800 - 37700