Director of Sales

3 weeks ago

Loanhead, United Kingdom Dalmahoy Hotel and Country Club Full time

Job Summary The Director of Sales is responsible for maximising both revenue and profit by planning and implementing sales and marketing strategies, both short and long term, targeted towards existing and new markets, by performing the following duties personally or through subordinates. Essential Functions: Develops and implements strategic sales plans and forecasts for all areas of the business (Rooms, F&B, Golf and Leisure) to achieve agreed objectives. Develops and manages sales operating budgets and forecasts. Plans and oversees advertising and promotional activities including print, online, electronic media, and direct mail, maintaining a consistent brand image. Management of 3rd party suppliers offering marketing PR support and services. In conjunction with the General Manager and Revenue Director, develops and recommends product positioning and pricing strategies to maximise revenue and profit. Oversees and evaluates market research and adjusts sales strategy to meet changing market conditions and consumer trends and provides the lead at sales strategy meetings. Prepares regular sales reports showing sales volume, potential sales, and areas of proposed sales and marketing activities. Reviews and analyses sales performance against objectives to assess effectiveness and amends future direction where appropriate.

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