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Marketing Director

4 weeks ago

London, United Kingdom Suzie Walker Executive Search Full time

Performance Marketing Director Consumer Services, Financial Services, Health & Wellness, Hotel Groups, Leisure, Luxury, Retail, Utilities, Telecommunications, Travel
Contract Type: Permanent - Full Time
Location: London 2-3 days per week , please only apply if you are willing and able to commit to 2-3 days a week in a central London office

We are looking for a Performance Marketing Director for a consumer facing client. The successful candidate will have an in-depth understanding of market trends, marketing technology, and commercial drivers. They will also have extensive experience in optimisation, A/B testing, personalisation within website and app product experiences to drive commercial outcomes, alongside proficiency in web analytics and performance reporting, in a B2C environment.
*Performance Marketing Director
Define and execute the customer acquisition, upsell and marketplace lead strategy across web and app with the commercial ownership of critical KPIs including CPA, upsell, in-product leads and paid leads
Lead forecasting and performance reporting across daily, monthly, and annual cycles - collaborate with finance and senior stakeholders to assess revenue impact and unlock growth opportunities
Provide oversight on churn metrics and support retention strategies through performance insights and lead regular meetings with the team to deep-dive performance, unlock opportunities and understand the impact of strategic initiatives
Drive new customer growth through paid media, SEO, affiliates, and partner channels and lead initiatives to understand value by customer type and channel; combining CPA and lead quality to optimise messaging and targeting. Oversee planning, execution, and optimisation of paid media campaigns (PPC, social, affiliates)
Manage day-to-day agency relationships and multi-million pound performance media budget, ensuring ROI and strategic alignment
Lead the SEO and Large Language Model (LLM) growth strategy, driving organic visibility and traffic through best-in-class optimisation, content and technical practices and prepare for the impact of LLMs on search behaviour and visibility
Ensure the site delivers a best-in-class customer experience and lead quarterly optimisation roadmaps across web and app
Lead personalisation strategy, embedding data-driven targeting across the ecosystem
Champion the integration of AI and emerging technologies to enhance media efficiency and prepare for the evolving search landscape driven by Large Language Models
Partner closely with Brand, CRM, and Product Marketing to align acquisition and engagement strategies across the customer lifecycle
Evolve enablement in line with market best practice and embed solutions within Marketing teams; ensure predictive data attributes and machine learning models are used to deliver best-in-class personalised experiences across all customer touchpoints
Define toolsets and agile practices for testing, working closely with tech and product teams

Performance Marketing Director
Deep expertise in paid media and digital performance channels, plus extensive experience in optimisation, A/B testing, personalisation within website and app product experiences to drive commercial outcomes
Data and tech savvy - highly analytical with commercial and trading accountability - proficient in web analytics and performance reporting
In-depth understanding of market trends, marketing technology, and commercial drivers
Experienced in Agile methodologies and influencing product and design teams

Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for B2B and B2C marketing and digital/tech roles in FTSE 350 and private equity-backed companies.