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Customer Evidence Manager
3 months ago
Are you a Customer Evidence Manager or Customer Advocacy Manager with experience working across tech, financial or professional services with a talent for crafting compelling customer stories and delivering them through high-impact formats?
Do you want the opportunity to work with one of the world’s largest tech giants, a key client of a global B2B marcom agency?
Here you will collaborate with diverse marketing teams – both within the marcom agency itself and their key client’s dynamic environment ensuring that their customer voices echo powerfully across digital channels.
This is a 12-month FTC – a few days a month in the London office/WFH split with potential of evolving onto other key accounts once the contract completes.
ROLE PURPOSE
In this role, you'll be orchestrating the symphony of customer stories by being involved in client interactions, collaboration with senior leadership, and direct engagement with customers for story discovery, content creation, and final approval to transform buyer insights into relevant and impactful marketing material, ensuring a harmonious blend of insights, content, and demand.
KEY RESPONSIBILITIES:
- Collaborate with multi-disciplinary teams within both the client environment and marcom agency to ensure the customer's voice resonates across digital channels.
- Engage directly with senior leadership and customers for story discovery, content creation, and final content approval.
- Work with digital channel owners to plan and execute amplification plans for customer stories.
- Drive internal communications to a broad set of stakeholders.
- Oversee the creation and production of customer stories, including capturing them at in-person events.
- Translate technical or business language into clear strategies supported by concise content.
- Collaborate with product marketing groups to align customer story objectives with business priorities and KPIs.
- Use data to refine best practices and enhance the quality of customer stories.
CORE SKILLS & REQUIREMENTS:
- Degree qualified.
- 2 – 4 years’ experience working in customer evidence/customer advocacy.
- Passion for the dynamic worlds of B2B and technology.
- Strong communication skills - both written and verbal.
- Experience in creating and delivering integrated marketing strategies and programmes that leave a lasting impression.
- Experience working with large international corporate brands.
- EMEA wide or international marketing experience.
- Outstanding client handling skills - setting expectations, delivering campaigns and evaluating success.
- Strong financial management skills in relation to client budgets and resource management.
- A desire to use data in devising campaigns and delivering relevant outcomes.
- An understanding of marketing ROI.
- The ability to bring fresh ideas to the client to grow their accounts/develop new opportunities.
- Experience in juggling diverse teams and multiple projects with an energetic and enthusiastic approach.
ADVANTAGEOUS
- Some experience managing customer story capture at events.
- Some experience working within partner liaison/partner marketing.
If you have experience in a similar role, working client side on any major tech brands then, please do get in touch with me, Ivy Farrell, by selecting the apply button below and attaching your latest CV.
Our client is offering a salary of £48k - £50k + benefits.
