Head of Communications

4 weeks ago

Birmingham, United Kingdom FISITA Full time

Role: Head of Communications


Contract: Permanent   


Reports to: Chief Engagement Officer


Hours: 35 hours per week, remote working with quarterly in-person meetings, events attendance


Salary: Dependent upon experience


Holiday: 25 days per annum (commencing)           


Job Summary


Lead the development and execution of a strategic communication, PR, and marketing plan that strengthens FISITA’s global reputation and drives engagement with key stakeholders. This role will oversee all internal and external communications, public relations, and marketing initiatives, positioning FISITA as a leading organisation in the community of ‘the technology of mobility’.


Sustain and grow FISITA’s relevance and visibility through high tempo messaging and positioning of FISITA and its members, delivering a tactical mix of traditional communications, social media and web-based content, informational delivery, outreach and PR activities.


Key Responsibilities


Strategic leadership:

·      Develop and implement and deliver a forward-thinking communications and marketing strategy aligned with organisational goals.

·      Lead the integration of PR, digital marketing, and branding activities to ensure consistent messaging.

·      Serve as a key advisor to senior leadership on communications and PR activities.

·      Work collaboratively with colleagues across the whole organisation to align messaging and ensure consistency in brand representation, fostering a culture of creativity and accountability.

·      Establish and nurture an agile group of international communication experts within the membership.


Communications and PR:

·      Craft and deliver compelling narratives across all media channels to promote FISITA’s mission and impact, finalising internal and external communications activities.

·      Oversee media relations, including drafting press releases, handling inquiries, and cultivating relationships with journalists, partners and influencers.

·      Act as the organisation’s spokesperson and manage crisis communication strategies when needed.


Marketing:

·      Design and execute campaigns that enhance FISITA’s visibility and engagement with target audiences.

·      Create and deliver content for social media, website updates, email campaigns, and promotional materials.

·      Leverage market insights to identify new opportunities for outreach and engagement.


Evaluation and reporting:

·      Analyse the effectiveness of communications and marketing initiatives using metrics and reporting tools.

·      Manage the communications and marketing budgets, ensuring cost-effective delivery of objectives.

·      Develop and execute comprehensive communications and PR strategies aligned with company goals, from vision, activation and successful deployment of activities aligned with the annual business and development plans of FISITA.


Personal Specification


Essential


·      Excellent interpersonal and influencing skills at all levels. Proven track record of working collaboratively across an organisation, willingness to contribute with a strong team ethic.

·      Self-motivated and proactive with a strong desire to achieve individual and team KPIs. Ability to prioritise and work to tight deadlines whilst retaining professional composure.

·      Exceptional organisational skills, accuracy and attention to detail.

·      Positive and flexible attitude to work, demonstrating alignment with company values and mission.

·      Willingness to undertake international travel to deliver responsibility for the role.

·      The ability to represent FISITA effectively and professionally.

·      Experience and working knowledge of membership organisations.

·      At least two years’ experience in a relatable position with demonstrable, successful track record of high performance.

·      Willingness to travel internationally.


Desirable


·      Knowledge of automotive/mobility systems technology and the global automotive and mobility industry.

·      Experience of working in an international organisation.

·      Multilingual.



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