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CRM Marketing Analyst Automotive
2 months ago
Sanderson is working in partnership with a major Client in the UK. We are currently recruiting for CRM Marketing Analyst to be Goodwood based out.
Job Title= CRM Marketing Analyst Location = Goodwood, Chichester, 2 days in a week onsite Duration= 12 Months InitiallyIR35 Status: Inside
Role:
- As a CRM/Marketing Automation Manager, you will be responsible for streamlining marketing automation operations, implementing first-class campaigns, optimising Customer Relationship Management performance, and focusing on the automation of customer journeys. This role will also include feeding back into the CRM strategy providing recommendations on improving it.
Key Responsibilities:
- Plan, develop, and implement CRM strategies aimed at boosting consumer engagement, lifetime value and revenue, by enhancing the way customer data is gathered and used both centrally and via dealerships.
- Manage day-to-day activities related to CRM and marketing automation strategy, including the ideation, briefing, testing, building and execution of email, mobile and app marketing campaigns via our Salesforce Marketing Cloud platform.
- Working with our Brand & Client Experience team, develop a strong CRM calendar that balances brand and commercial needs to encourage high engagement throughout the various stages of the client lifecycle.
- Build solid relationships and work cross-functionally on CRM and wider company projects/initiatives with Regional, Central, Brand & Client Experience, Compliance, and technical delivery partners.
Sanderson is committed to barrier-free and inclusive recruitment. We are a Disability Confident recruiter, and a RIDI 100 and Business Disability Forum partner organization.
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