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Ecommerce Data Analyst

2 months ago

Birmingham, United Kingdom The Works Full time

Location

Hybrid < 1-2 days in the office/Support Centre on Hams Hall Distribution Park, Coleshill.

Why The Works?

We don’t just sell products. We inspire reading, learning, creativity and play.

You sell the paint that turns someone into an artist. You provide the book that unleashes an inner author. You supply the games that help bring families together. You give someone the puzzle book that reconnects someone with a late family member’s memory.You never know who someone will become. So with your passion, and our products, you will help ignite the spark in helping people unleash their creativity, find new passions, hobbies, or rekindle fond memories.The unseen possibilities are limitless, and it all starts with you.

Become an Ecommerce Data Analyst

We are looking for a talented and experienced Data Analyst with expertise in GA4 to join our Digital team. As a Data Analyst you’ll dive into creating tracking events, monitoring, and analysing web performance, customer behaviour, and conversion metrics to help inform strategic decisions as well as better optimise the user experience on our ecommerce channels.

Your Mission

  • Track & Optimise: Leverage GA4 and other analytics tools to monitor key e-commerce metrics and customer journeys.
  • Custom Insights: Create tailored reports, dashboards, and performance metrics for internal stakeholders.
  • Collaborate & Experiment: Team up with design, development, and marketing to run data-driven experiments and A/B testing to optimise the user journey.
  • Uncover Trends: Analyse data, visualise insights, and spot opportunities to enhance our digital channels.
  • Stay Ahead: Keep up with e-commerce trends, best practices, and emerging technologies.
  • Report & Improve: Regularly share KPI analysis, highlighting success areas and optimisation opportunities.
  • Roadmap Support: Work closely on e-commerce and conversion rate optimisation strategies, backed by Return-on-Investment modelling.
  • Google Analytics 4 Whizz: Dive deep into GA4 setup, integrations, and tracking maintenance. Sharing your GA4 knowledge to boost the team’s self-sufficiency.
  • Business Impact: Demonstrate how e-commerce initiatives drive financial and profitability success.

Skills/Behaviours That Will Set You Apart

  • Experience: At least 2 years as a Data Analyst, specialising in e-commerce analytics and user behaviour analysis.
  • GA4 Expertise: Demonstrated proficiency in Google Analytics 4 (GA4), including hands-on experience with event tracking, custom dimensions, and advanced segmentation.
  • Analytical Ninja: Strong skills in interpreting complex data sets and turning them into actionable insights.
  • Data Visualization: Proficiency in tools like Looker, Google Data Studio, or Tableau for visualising data.
  • Communication Superpower: Excellent ability to collaborate across teams and explain technical concepts to non-technical folks.
  • Toolbox: Familiarity with digital analytics tools such as Google Tag Manager, Hotjar, and Looker Studio.
  • Office Wizardry: Advanced skills in Microsoft Office and PowerPoint to make data insights clear, understandable and sparkle.

Our PERKS really are ‘The Works’

  • 25% Colleague Discount - Plus, exclusive Double Discount days
  • MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
  • Holiday – 33 days including bank holidays.
  • Holiday Purchase - Purchase an additional 5 days
  • Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
  • Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens
  • Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works
  • 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more
  • Healthcare Cash Plan – To support your everyday healthcare costs
  • And loads more – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose

To inspire reading. learning, creativity and play - making lives more fulfilled.

Our Values

We are Crafty | We are Caring | We are Can-do

We Listen. We Care

Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked You’ll have opportunity to help give us that direction.

Promoting Diversity, Inclusion, and Applying Reasonable Adjustments

At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).

We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments to apply for this role, please contact and we’ll be happy to help

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