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Brand Manager

2 months ago

Birmingham, United Kingdom FERNDALE PHARMA Full time

Job description

We seek a creative and driven Dermatological Skincare Brand Manager to join our team. The ideal candidate will support the development and execution of brand strategies across both our B2B and D2C channels. This role is perfect for someone with a passion for skincare, a keen eye for detail, and a desire to grow within a dynamic and fast-paced environment.

The job is a 12-month maternity cover role with the potential to transition into a full-time position. The role is primarily home-based, with occasional travel required for meetings and conferences.


About Us

At FERNDALE PHARMA, we help people achieve confidence in their skin. Our scientifically backed products deliver clinically proven results, ensuring the community of users can feel their best in their skin

As a well-established private company, part of the Ferndale Pharma Group, USA and the long-term exclusive UK partner for Cantabria Labs in Spain, we operate across three distinct business divisions. Each division focuses on specific brands and segments of customers, allowing us to serve them more effectively.


The AESTHETICARE division collaborates with professional skin clinics, providing them with the exclusive clinic-only:

  • ALLSKIN | MED professional-only dermatological range from Cantabria Labs

The HEALTH & BEAUTY division engages with a community of skin-savvy consumers, offering the exceptional:

  • Dermatological skincare ranges from Cantabria Labs, including Heliocare for sun protection, Biretix for acne-prone skin, Endocare for anti-aging and Neoretin for hyperpigmentation
  • The unique Emepelle range formulated and clinically proven to enhance skin affected by menopause.

The MEDICAL division specialises in niche topical medicines.

 

Responsibilities

This dynamic role offers a comprehensive overview of multiple areas within the company. Specifically, you will own the ALLSKIN | MED professional-only dermatological skincare range, developed and manufactured by Cantabria Labs, one of Europe's leading dermatological skincare and pharmaceutical companies. The ALLSKIN | MED range, featuring patented technologies and evidence-based formulations, is exclusively sold to and through professional skin clinics. You will also have equal oversight of the other ranges and support their development across targeted D2C and B2C consumer retail channels.

The successful candidate will be an essential marketing and company management team member, collaborating in a friendly and supportive environment. You will work closely with the broader marketing, digital and design team, the dedicated AESTHETICARE sales and training team, the HEALTH & BEAUTY commercial team, the operations group, our partner skin clinics and retailers, key opinion leaders (KOLs), external creative, social and PR agencies, and our colleagues at Cantabria Labs in Spain.

This role will report directly to the Senior Brand Manager.

Joining Ferndale Pharma as a Brand Manager is an excellent opportunity for someone with at least 2 years of marketing experience, a passion for the skincare industry, and a proven track record of success. This role offers the chance to showcase and develop your marketing skills in both B2B and D2C sectors, providing the freedom and support needed to excel.


Key Responsibilities

  • Brand Strategy Support: Assist in developing and implementing brand strategies to enhance market presence and drive growth in the clinic sector.
  • Market Research: Conduct market research to identify trends, consumer insights, and competitive analysis to inform brand positioning and strategy.
  • Campaign Management: Support the planning and execution of marketing campaigns, including product launches, promotional activities, and brand partnerships.
  • Content Creation: Collaborate with the marketing team to develop engaging content for various channels, including social media, email marketing, and the company website.
  • Performance Analysis: Monitor and analyse brand performance metrics, providing insights and recommendations for improvement.
  • Collaboration: Work closely with sales, external agencies, KOLs and customer service teams to ensure cohesive brand messaging and execution across all touchpoints.
  • Event Coordination: Assist in the planning and execution of brand events, trade shows, and other promotional activities.


Qualifications

  • A bachelor's degree, preferably in a subject related to marketing, business, or life science.
  • 2 years of experience in brand management, marketing, or a related role.
  • Experience working with and a passion for skin and skincare. While experience in the professional skincare sector is preferred, it is not essential.
  • Proven and demonstrable success of brand marketing and campaign planning and their execution.
  • Proven ability to understand professional, retail and consumer customer needs.
  • Proven experience of planning and directing the production of engaging campaign content.
  • Excellent communication and interpersonal skills.
  • Creative mindset with a strong attention to detail.
  • Excellent organisational skills and proven project management ability.
  • Proficiency in Microsoft Office Suite and familiarity with marketing software and tools
  • Ability to work independently and collaboratively in a fast-paced environment.


Remuneration and benefits:

  • Attractive salary; the starting level will be dependent on experience.
  • Salary-sacrifice pension scheme plus life assurance.
  • Private healthcare.
  • 25 days holidays (plus bank holidays and an extra day for your birthday).
  • Home-working IT and office equipment
  • Staff discounts.