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National Account Manager
4 weeks ago
This position will manage specific national accounts in line with company standards, policy, performance and strategy. You will also obtain, maintain and develop profitable business with a specific account portfolio within defined market categories.
Responsibilities
- You will manage, lead and develop business through specific multiple and regional accounts as well as providing input to the develop brand and category plans
- You will ensure plans reflect account opportunities and account strategy reflects company objectives, maximising product brand shares
- You will provide accurate and timely sales volume and value forecasts
- You will maintain updated information and reports with account trading policies and business objectives and ensure that the most favourable trading terms on price, service & profitability are negotiated
- You will ensure promotional activity and new product listings maximise potential business in all accounts and to communicate all relevant information to the Business Controller
- You will control product promotional budgets and identify improvement opportunities, maintaining control of overheads and expenses within defined limits to ensure the most economic coverage of accounts
- You will monitor and control account development and deliver budgeted sales and KPI’s
- You will monitor competitor activity and report on any such activity, as well as making recommendations and implementing alternative business strategy in light of changing market conditions
- You will establish working relationships with marketing, client management, sales planning & finance (for logistics) and liaise with the Logistics Manager over clients’ stock to ensure sufficient stock is available to meet existing and future requirements
- You will carry out any other reasonable task or tasks in connection with the job function, as requested by your manager, including a willingness to work flexibly beyond standard operating hours when required
- You will attend client review meetings as necessary
Career Experience
- Minimum of 1 years account management experience
- Recent exposure to the principles of category management, preferably within the health and beauty industry
- Demonstrable experience of working with customers to build multi-level relationships
- Demonstrable experience of creating and delivering successful account plans
Qualifications
- Good general standard of education including Maths and English.
Required Skills
- The ability to negotiate in order to interface effectively with key external clients and stakeholders
- The ability to use Excel to an intermediate level in order to identify and analyse trends and create commercial recommendations
- Strong analytical skills in order to interpret sales data and forecast accordingly
- The ability to use PowerPoint to an intermediate level in order to create impactful presentation for the trade and client review meetings
- A strong understanding of the key financial measures that drive effective performance, including ROI calculations, promotional evaluation, return on capital employed and sales modelling
- Strong understanding of the core principles of category management and the ability to utilise these in trade recommendations and proposals
- A broad understanding of external economic and political factors that influence the industry and the ability to eloquently outline these both at trade and client meetings.
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