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Digital Marketing Manager

4 months ago

Nuneaton, United Kingdom Triton Showers Full time

Marketing


 Digital Marketing Manager


About Triton:


At Triton, our purpose is “to inspire everyone to shower sustainably”, and our vision is to be the first name in showers and water heating, inspiring everyone to use water and energy efficiently and enjoyably.

We make showers. That’s nothing world changing, but we’re trying to do our bit. An electric shower will help save water, save energy, and save you money. Meaning households in the UK can enjoy every wash with a cleaner conscience.

Triton Showers are proud to have been honoured with a King’s Award for Enterprise in recognition of its outstanding commitment to Sustainable Development, which places sustainability at the heart of its long-term business strategy and Net Zero ambition.


About the Role:


We have an exciting opportunity to join a market leading brand….

You will need to be able to work within a fast-paced and changing environment, operating across multiple projects simultaneously to produce exceptional results.

Reporting to our Marketing Director, you’ll be responsible for owning the Digital Marketing Strategy and to execute the Digital Marketing and eCommerce strategies, with focus on acquisition and conversion.

Responsible for managing a team of two with a remit covering E-commerce, marketplaces, performance marketing, website content and user experience.

You’ll be a senior manager with the wider marketing team, working together across aligned Brand Strategy and Communications planning and execution across all brand and customer channels.

We’re a dynamic business that is growing and ambitious, you will have the opportunity to really drive the improvement of our digital performance.


The core responsibilities of the role are:

  • Digital Marketing Strategy and Execution Oversee or directly manage e-commerce, marketplaces and performance marketing channels across PPC, SEO, affiliates, email marketing. Integrating with marketing team colleagues on aligned activity across other brand and digital activity to optimise customer journeys.
  • E-commerce – own the trading plan and sale/ profit performance of our directly managed online store.
  • CRO/ UX Ongoing review of Triton’s online user experience and analytics data to put forward and execute improvements as part of a wider CRO strategy. Use tools such as Hot Jar, VWO, AB Tasty to help execute and analyse opportunities and improvements.
  • Campaign Management manage and review performance marketing activity to increase brand awareness, sales and generate new leads.
  • Content Assist with the creation and execution of online content to improve the website user experience, including blog content, FAQs and product category landing pages.
  • Marketplaces Continuously make improvements to eBay and Amazon product listings, to drive sales using tools such as Helium 10 as well as marketplace advertising tools.
  • Website Maintain website data using the Content Management System (Adobe Magento)
  • Reporting Report on marketing and sales performance - weekly, monthly, and quarterly.
  • Analytics Use digital analytics tools such as GA4, Hot Jar to measure and report the performance of all digital marketing campaigns; including sales, promotions, emails, visitor traffic.
  • Agency Management Work closely with Digital agencies to maintain and evolve the website, and plan and execute performance marketing plans, working to deadlines and budgets.
  • Budget Management Manage a Digital Marketing budget and input into a wider marketing team budget.
  • Customer Experience Work closely with wider Customer Experience team to create and share ideas to enhance the overall customer experience.
  • SEO Agency and inhouse technical and content led Search Marketing to increase visitor traffic.
  • Team Provide Digital Marketing project support to Digital Marketing team.


Key Requirements:

  • Interest consumer behaviour and how brands can influence behaviour change.
  • At least 5 years’ experience in a similar eCommerce/ Digital Marketing role.
  • Working knowledge of Magento.
  • Marketplace experience (Desirable) (eBay, Amazon)
  • Knowledge and experience of implementing digital performance marketing concepts such as PPC, SEO, Affiliate.
  • Team management experience.
  • Strong analytical skills and data-driven thinking.
  • Experienced in developing eCommerce-focused digital marketing strategies.
  • Working knowledge of Digital Analytics tools, such as GA4, Hot Jar, SEM Rush.
  • Excellent standard of written English skills.
  • Organised, assertive, self-starter – lots of initiative.
  • Collaborative and proactive, naturally cross-functional.


Full training and support will be given to the successful candidate. The working week will be 35¼ hours based on 9.00 am - 5.00 pm from Monday to Thursday and 9.00 am – 4.00 pm on Fridays. 


Triton is an equal opportunities employer and offers a competitive salary together with 25 days annual leave plus bank holidays, generous contributory pension scheme, option to buy shares in our parent company Norcros, Health Cash Plan. Hybrid flexible working options are available for departments that allow for this; further details are made available during interview stage..


If you are eager to progress your career and confident of your ability, come and grow with us, the UK’s market, and brand leader in Showers.


Please email your CV along with your salary expectations to humanresources@tritonshowers.co.uk alternatively you can apply in writing to:


HR, Triton Showers

Triton Road, Nuneaton

Warwickshire

CV11 4NR