PR Assistant

1 week ago

London, United Kingdom Liberty. Full time

Position:

As PR Assistant you will provide essential support to the PR team in their day-to-day operations, assisting with media outreach, sample coordination, events, and digital initiatives across Liberty Retail’s beauty, fashion, and interiors categories. Reporting to the PR & Communications Lead, the role is focused on helping to raise Liberty’s brand profile while gaining hands-on experience in a fast-paced PR environment.


Main Responsibilities:

  • Provide day-to-day support to the PR team in executing Liberty Retail’s UK PR activities.
  • Assist with media and influencer outreach, including responding to enquiries, sending press releases, coordinating sample send-outs, and supporting press and influencer events.
  • Help secure media coverage across print, digital, and social platforms by assisting with pitching stories and building relationships with journalists and influencers.
  • Draft press materials such as media alerts, newsletters, and event invitations.
  • Coordinate sample loans and product send-outs, ensuring smooth tracking and organisation.
  • Assist in maintaining relationships with journalists and influencers across fashion, beauty, and lifestyle sectors.
  • Support event planning, logistics, and on-site coordination for press and influencer events.
  • Stay updated on emerging social media trends, including Instagram and TikTok, as well as competitor activity.
  • Help monitor and track press coverage, influencer activity, and PR campaign performance as well as build impact reports.
  • Provide administrative support to the PR & Communications team, including maintaining databases and assisting with vendor relationships.


Skills & Qualifications:

  • Strong organisational skills with a detail-oriented and professional approach to tasks.
  • A proactive attitude, with the ability to multitask and prioritise effectively.
  • Strong written and verbal communication skills.
  • Interest in media, fashion, beauty, and lifestyle trends, with a willingness to learn and grow within the PR field.
  • Proficient using Microsoft Office programs (PowerPoint, Excel, Word, Outlook). Experience with media monitoring software is a bonus.
  • A team player with a collaborative mindset and a positive attitude.
  • Previous internship or work experience in PR, marketing, or communications is desirable but not essential.


This role is an excellent opportunity for a motivated individual to develop their PR skills and gain experience working with a leading luxury retailer.

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