Global Measurement Director

Job Description:

Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Carat is an important part of our world-class offering, an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

We're hiring for a Global Measurement Director as part of Global Carat in London.

Purpose of the Role

Our partnership with Kraft Heinz continues to thrive, highlighted by our designation as their media and retail agency of choice in the US. Within this collaboration, the role of a Global Measurement Director emerges as critical in driving success. This position is ideally suited to a digital and data expert with comprehensive proficiency across all facets of digital ecosystems, capable of confidently leading high-level discussions and strategies.

This leader combines deep technical expertise with outstanding client relationship skills, fostering strong connections both within internal teams and across client organizations. Acting as a decisive figure, the Global Measurement Director works to identify and implement the most effective solutions and opportunities to address client needs, particularly within the measurement, analytics, and digital strategy domains.

Beyond their digital acumen, the Global Measurement Director is adept at dissecting core business challenges and crafting strategies tailored to these needs. They leverage their influence to build and maintain robust client relationships while ensuring seamless collaboration across inter-agency and cross-functional teams, all while maintaining a clear focus on measurable outcomes and business impact. This role exemplifies the intersection of technical expertise, strategic insight, and leadership.

Key Responsibilities

1. Measurement Leadership: Drive global projects like CMM/MMM rollouts, develop consistent measurement frameworks, and align capabilities across markets, emphasizing outcome-focused metrics over traditional immediate measures like viewability.
2. Governance and Alignment: Act as the central figure in ensuring synergy between local market teams and global client objectives, particularly in governance, measurement, digital operations, AdOps, and data dashboarding.
3. Framework Development and Adoption: Support the creation of the Kraft Heinz global media dashboard, fostering its adoption in local markets while ensuring data consistency and actionable insights.
4. Best Practice Advocacy: Develop and maintain best practice materials, leading their governance and adoption in local markets to ensure alignment and efficiency.
5. Reporting and Analysis: Oversee the production of monthly and quarterly measurement reports, integrating them into global strategies and promoting transparency.
6. Digital Integration: Collaborate with the Joint Business Partnerships team to enhance digital integration efforts and advance digital reporting capabilities.
7. Capability Building: Actively contribute to disseminating and implementing digital best practices, ensuring local markets are equipped with the tools and knowledge to succeed.

This role requires not only expertise in measurement and digital operations but also leadership to bridge global vision with local execution, ensuring that Kraft Heinz continues to achieve impactful, data-driven marketing excellence.

Qualifications + Skills

1. Expertise in Measurement Frameworks: Strong understanding of marketing measurement methodologies, including econometrics (MMM), attribution models (CMM/MTA), and performance KPIs, with a focus on linking media activity to business outcomes.
2. Data-Driven Decision Making: Advanced skills in data analytics, including interpreting large datasets to generate actionable insights. Proficiency in tools such as Tableau, Power BI, or similar visualization platforms is highly desirable.
3. Cross-Media Knowledge: Solid understanding of both digital and traditional media, with the ability to assess their respective impacts within integrated campaigns. Experience in aligning measurement approaches across channels to deliver cohesive insights.
4. Strategic Leadership: Proven ability to lead complex measurement initiatives, such as rolling out global frameworks, standardizing metrics across markets, and ensuring consistent reporting alignment.
5. Client Partnership & Communication: Skilled in working closely with clients to understand their unique challenges, translate needs into measurable strategies, and communicate insights in a clear and impactful way to both technical and non-technical stakeholders.
6. Collaboration & Governance: Strong track record of fostering collaboration across internal teams, agency partners, and clients. Experience in establishing and governing global best practices that are adaptable to local market needs.
7. Outcome-Oriented Thinking: Focus on shifting organizations from traditional process metrics (like viewability) to business-critical outcomes, including customer acquisition, retention, and lifetime value.
8. Technical Acumen: Familiarity with media measurement tools and methodologies, such as Nielsen, Kantar, and ad verification tools like DoubleVerify or IAS. Understanding of how these tools integrate into broader data ecosystems.
9. Time Management & Organization: Exceptional organizational skills, capable of managing multiple complex projects and aligning resources to meet tight deadlines.
10. Adaptability: Ability to operate in a fast-paced, evolving environment, with a proactive attitude toward addressing challenges and identifying opportunities.

What we offer

• This is a permanent role.
• The teams are based in our London office and operate under flexible working arrangements and are in the office Tuesdays and Thursdays.
• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About Dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sit at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location:
London

Brand:
Global Carat

Time Type:
Full time

Contract Type:
Permanent