Senior Marketing Manager
3 months ago
A B2B software provider is seeking is seeking a Senior Marketing Manager to design and implement marketing campaigns targeted towards UK insurance providers.
Experience of targeting global insurance companies in the insurance industry is essential.
Responsibilities:
- Lead marketing efforts within the UK market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.
- Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
- Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
- Develop a content strategy and editorial calendar to create multifunctional content.
- Drive innovation in marketing techniques and approaches.
- Translate sales objectives into marketing objectives and develop project plans for marketing support.
- Lead cross-functional project management, including communications.
- Identify internal and external resources for strategic account marketing execution.
- Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
- Measure and analyse the success impact metrics, including existing account revenue growth.
Requirements:
- 5+ years of experience in B2B marketing
- Insurance experience is essential
- Experience in insurtech would be an advantage
- Proven success in revenue generation through multi-channel demand generation campaigns and client-centric marketing
- Track-record of account based marketing
- Experience in marketing enterprise solutions within the B2B sector, especially having targeted global insurance companies in the insurance industry
- Significant experience of the Insurtech would be an advantage
- Strong individual with sector knowledge from a vendor / product standpoint
- Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution)
- Please do not apply if you require sponsorship.
C£80-90,000 base salary.
3-days in the office
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