Event Sales Manager

2 weeks ago

Central London, United Kingdom Trafalgar UK Theatres Limited Full time

Event Sales Manager

  • Reports to:Head of Events
  • Responsible for:N/A
  • Hours:Full-time, 40hpw
  • Contract:Permanent
  • Annual Leave:33 days per annum inclusive of public bank holidays
  • Salary:£38k (dependant on skills and experience) + 3% Commission
  • Location:Venue based with travel requirements to venues

ABOUT TRAFALGAR ENTERTAINMENT (TE)

Were a leading theatre and live-entertainment group with a national and international footprint.

Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a business focussed on bringing people together to share in the live experience; through new productions, through the operation of amazing theatre and live-event spaces, and through distribution of live-streaming content. The group is home to Trafalgar Theatres, Trafalgar Theatre Productions, Trafalgar Releasing, Stagecoach Performing Arts, Drama Kids, Trafalgar Tickets, London Theatre Direct, Stagedoor App, Jonathan Church Theatre Productions, Chiswick Cinema and Imagine Theatre.

ABOUT TRAFALGAR THEATRES

Trafalgar Theatres is the venue-operating division of TE. We currently operate 14 venues; including 12 in the UK regions; the Trafalgar Theatre in Londons West End and the Theatre Royal in Sydney. Were growing fast, were confident in what we do, and were ambitious about the future. Theres never been a better time to get onboard.

We are passionate about entertainment, audiences, and the live experience and we value Creativity, Collaboration, Excellence and Respect.

ABOUT THIS ROLE

As the Event Sales Manager the postholder is responsible for:

  • Responding to incoming enquiries, generating organic sales traffic and following up on leads to confirm bookings for Fareham Live, Chiswick Cinema, Wycombe Swan and Orchard Theatre
  • Strengthening and expanding the customer base locally & nationally for the Trafalgar Events & Hospitality business
  • Becoming a champion of the Trafalgar Events & Hospitality online sales platforms, reporting on key metrics
  • Prospecting and qualifying new business, following the Trafalgar Events & Hospitality sales process
  • In conjunction with the Group Event Sales Manager, following the TE sales strategy to grow the Trafalgar Events & Hospitality business
  • Providing ongoing support to existing clients while ensuring their satisfaction and fostering long-term relationships
  • Negotiating terms, pricing, and contracts with clients to secure deals while maintaining profitability for the company
  • Delivering compelling product and service presentations to showcase their value and address client questions head-on

ABOUT YOU

A professional with significant experience in the events, theatre, music or live-entertainment space, youll be a self-motivated, engaging and dynamic leader.

Commercially savvy, enthusiastic and capable of influencing others (including senior members of the TE team and third-party producer clients) youll be energetic, proactive, results-focussed and creative in your approach.

Youll be resilient, able to communicate clearly and excellent at forming working relationships with others.

JOB ROLE

To drive revenue growth and client satisfaction by effectively selling corporate hospitality packages. This role involves proactive lead generation, relationship building, event coordination support, market research, and sales administration. The successful candidate will be responsible for meeting and exceeding sales targets, ensuring exceptional client service, and contributing to the overall success of the Trafalgar Events & Hospitality sales team.

KEY RESPONSIBILITIES

  • Demonstrate strong communication, presentation, negotiation and closing skills with all active sales leads for Fareham Live, Chiswick Cinema, Wycombe Swan and Orchard Theatre
  • Essential awareness of diary management, identifying demand periods, gaps and need periods
  • Provide timely, effective sales reports in agreed formats, accurately forecast sales trajectory and provide quick, effective information which supports budgetary and financial processes
  • In conjunction with the Group Event Sales Manager and other team members, develop accurate and impactful physical and digital sales content, collateral and assets which support the growth of Trafalgar Events & Hospitality
  • A proven track-record in delivering sales, business and service targets
  • Highly professional interpersonal skills and proven success in cultivating a collaborative and inclusive approach to business development
  • At all times, act as an ambassador for the venues and TE
  • Work closely with cross-functional teams in marketing, product development, and customer service to align efforts, leverage resources, and maximize sales opportunities
  • Stay current on industry trends, competitor activities, and customer feedback to identify new opportunities for improvement within the Trafalgar Events & Hospitality sales department

PERFORMANCE MEASURES

  • Meet and exceed pre-agreed and budgeted income targets
  • Conversion rates
  • KPIs
  • GPs Event %
  • Sales Calls

Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are curious, courageous and ambitious, empowering people to challenge and innovate in pursuit of excellence.


AMRT1_UKCT

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