Head of Marketing

4 weeks ago


Liverpool, United Kingdom In Technology Group Full time

Head of MarketingOnsite in Liverpool (Option of hybrid after the probationary period)Up to £50,000 DOEThis is a leadership position within our business, seeking an expert in marketing and lead generation with extensive experience in driving B2C sales.Responsibilities will include:Managing and continually enhancing our B2C website and sales portalDeveloping marketing strategies to achieve B2C sales targetsIdentifying and managing third-party lead generation partnersPlanning and executing comprehensive digital marketing campaignsMonitoring and analyzing marketing performance dataProducing reports on marketing activities and outcomesManaging, developing, and promoting the brand to build awarenessCreating and implementing multi-channel campaigns with a focus on digital, as well as traditional methodsAssisting with various marketing activities as needed within the businessRequirements:High-level experience in B2C marketing (5+ years)Marketing qualification (Degree / CIM or similar)Experience in strategy development, paid social advertising, email marketing, copywriting, data analysis and reportingExperience in lead generationIn Technology Group Ltd is acting as an Employment Agency in relation to this vacancy



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