Senior Brand Manager Peperami

Peperami isnt just a snack its a brand with attitude loved by millions across the UK and Ireland. Now were looking for a dynamic and commercially sharp Senior Brand Manager Peperami to take it even further. If youre full of energy bursting with ideas and ready to make your mark on a household name we want to hear from you.In this role youll co-create and drive the marketing strategy for Peperami turning insights into action and ambition into results. Youll be responsible for developing and delivering the brand plan managing everything from ATL and BTL campaigns to innovation pipelines and product launches. Working closely with cross-functional teams including Sales R&D Category and Shopper Marketing youll ensure that every touchpoint of the brand reflects our bold personality and delivers commercial value.Youll play a key role in developing and executing innovation strategies working alongside our R&D and operations teams to bring new products to life on time and in full. Youll also help translate consumer insights and market data into smart actionable brand decisions driving growth in both relevance and penetration.As a central member of the UK & Ireland Country Business Team youll contribute to wider commercial performance supporting sales initiatives with relevant brand and market insights and keeping a close eye on competitors and best-in-class marketing practices. Budget management and performance tracking will also be part of your remit ensuring our spend is efficient and impactful.Qualifications : Youve got a strong academic foundation a bachelors or masters degree and at least 7 years of experience in FMCG brand marketing with a track record that speaks for itself. Youve led the charge on major campaigns launched innovations that made waves in the market and played a central role in shaping the growth of well-known consumer brands.Your experience spans both brand communications and innovation from crafting ATL and BTL campaigns (including digital social and media planning) to bringing new products to life and getting them into consumers hands. You know how to turn insights into action and youre comfortable briefing and managing agencies negotiating budgets and measuring impact.Youre not just strategic youre also a doer. Someone who thrives in a fast-paced environment with a sharp eye for detail and a knack for managing complexity. You work well cross-functionally and know how to rally teams around a shared goal. Your planning and prioritisation skills are strong and you know how to connect the dots between consumer behaviour business goals and brand performance.Youre UK market-savvy (Ireland is a bonus) and you understand what makes consumers tick in this space. Youre commercially minded action-oriented and customer-focused able to influence others through clear concise communication.Additional Information : Whats in it for youIf youre looking for a place where your creativity meets real business impact this role offers exciting responsibilities in a fast-moving international and innovation-driven environmentone where your hands-on approach really makes a difference. Youll enjoy a competitive remuneration package plus the energy of a modern office located in Richmond. And you wont be going at it alone: youll join a motivated talented team thats fully committed to our missioncollaborating closely welcoming your creative ideas and trusting you with genuine ownership from day one.Remote Work : NoEmployment Type : Full-time Key Skills Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding Department / Functional Area: Marketing Experience: years Vacancy: 1