Brand Manager Jack Links
6 days ago
ResponsibilitiesImplement brand strategy and brand positioning and evaluate effectivenessGrow the brand while educating on the benefits of the category;Set up activations/engagement plans for the Jack Links brand to achieve brand and commercial goals;Development implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);Co-Development implementation and analysis of NPD launches working cross functionally with R&D and internal operations teams;Work closely with Category management Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications;Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;Support Shopper Marketing & Sales teams with necessary market brand and product information;Analyse market and consumer information to give clear recommendations to fuel future brand growth e.g. awareness relevance meaning portfolio pricing and communications;Manage marketing budgets within guidelines. Benchmark and understand competitor & market best practices.Qualifications : University Bachelor / Masters Degree Experience7 years (leading) FMCG marketing with a focus on brand management including both communications activation portfolio management & innovation development and launches.Project management & cross functional team working.Proven experience in ATL and BTL communication development & implementation including digital and social campaigns.Proven track record in launching and executing NPD in market delivering sales growth and incremental penetration.Market knowledge/track record in the FMCG environment in the UK ideally also with experience in establishing new brands/new categories. CompetenciesStrong planning and prioritisation skills Apply business insights and knowhowStrong communication skills Identify business driver and set into actionProject-management Manage complexity Strategic thinker strong executer and creative solverCustomer/consumer focusedAction oriented and able to influence others through clear and concise communicationHighly self-motivated resilient and agileProfound working experience in the UK marketAdditional Information : By joining us you willHave the chance to build a career as your unique self with all the support we can give you to become the best version of yourselfWork in an open transparent and inclusive culture with colleagues from all over the worldReceive a salary at market level that fits your experienceExperience a fast paced and dynamic work atmosphereReceive 27 vacation days a good company pension plan and an annual bonusBoost your health with a ClassPass subscription and nutritious food offered by the companyAttend our fun and engaging eventsRemote Work : NoEmployment Type : Full-time Key Skills Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding Department / Functional Area: Marketing Experience: years Vacancy: 1
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