Marketing Officer
4 days ago
Job DescriptionAre you a passionate and experienced Marketing Officer? Glasgow recently established a new Destination Management Organisation (DMO) to showcase Glasgow’s culture and experiences to audiences locally, nationally and internationally. Called Destination Glasgow, the new unit sits within Economic Development, in the Chief Executive’s Department. As Marketing Officer, you will report to the Senior Officer and your role will be to support both digital and traditional marketing solutions to deliver impact and engagement, raise the profile of Glasgow as a tourism destination to boost visitor numbers and spend. You will project manage external destination campaigns, helping to brief and coordinate external agencies and internal design colleagues. You will use specialist marketing knowledge to define the right channel to the right audience at the right time, producing reports and briefings for stakeholders based on marketing campaign insights and outputs. You will also shape and manage the Destination Glasgow brand identity across B2B and B2C communications, strengthening Glasgow’s reputation as an outstanding overnight stay tourism destination. You will manage internal working relationships and provide communications and marketing guidance and support to relevant stakeholders. You will be creative, curious and results driven with an interest in keeping up with the latest trends and developments in the sector. Application PacksWe want everyone to be able to apply. If you need the Application Pack in another format, like Braille, large print, or another language, please call us on 0141 287 1054. If we need to post it to you, we’ll send it by second-class mail within three working days. Please allow enough time to complete and return your application before the closing date. If you think you might need more time because of accessibility needs, please get in touch and we’ll be happy to help. There are also a number of Accessibility Tools compatible with the myjobscotland website which may assist you with your application. More information on these can be found at https://myjobscotland.gov.uk/accessibility-statement.Further InformationPlease note that Glasgow City Council is currently completing a Job Evaluation exercise and introducing a new pay and grading structure which may impact on current salaries quoted in job adverts, see Working for Us\Job Evaluation For further information about working for us please refer to our website GCC HR Policies
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