Digital Marketing Manager
3 weeks ago
Company Description
Scythia is a next-generation e-commerce platform for private label brands. The company is led by ex-Amazon co-CEOs and private equity professionals with significant experience in the industry. Scythia is committed to the success of its sellers and customers, offering expertise and support to elevate and accelerate their businesses.
Role Description
This is a full-time remote role for a Digital Marketing Manager - Ecommerce Growth Specialist. As a Digital Marketing Manager at Scythia, you will be responsible for driving our digital marketing efforts to accelerate growth and profitability. You will leverage your expertise in working with D2C brands during the critical growth phase from £1 million to £10 million in revenue, creating and implementing effective strategies to achieve our business goals.
The Digital Marketing Manager will be responsible for implementing effective marketing strategies to drive growth and optimize the e-commerce platform.
Key Responsibilities:
Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies tailored to our D2C and Marketplace/Amazon model, driving traffic, conversions, AOV and customer retention/repeat rate and ultimately revenue growth.
Performance Marketing: Manage and optimise paid advertising campaigns (e.g. PPC, pMAX, display, social media ads) to maximise ROI and customer acquisition.
Ecommerce Optimisation: Enhance user experience, optimise conversion funnels, and increase online sales on all our channels such as Shopify (D2C), Amazon and Etsy.
Content Strategy: Oversee content creation, including blog posts, social media content, email marketing campaigns, and more, ensuring brand consistency and engagement.
SEO & SEM: Implement SEO best practices to improve organic search rankings and manage SEM campaigns effectively.
Email Marketing: Develop and execute email marketing strategies on Klaviyo, including segmentation, automation, and A/B testing, to drive customer retention and sales.
Analytics & Reporting: Working with the data and finance team, monitor KPIs, analyse data, and prepare regular reports to assess campaign performance and make data-driven decisions.
Budget Management: Manage digital marketing budgets effectively, allocating resources to maximise ROI and meet revenue targets.
Key Skills:
- Proven experience in digital marketing with a strong focus on D2C ecommerce brands.
- Ideally a track record of successfully growing revenue from £1 million to £10 million for an ecommerce brand.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics, SEO tools).
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent leadership and team management skills.
- Exceptional communication and collaboration abilities.
- Creative and strategic thinker with a passion for staying updated on industry trends.
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