Digital Marketing Manager

1 week ago


Sheffield, United Kingdom Michael Page Full time
This role is for a Digital Marketing Manager, focusing on the digital strategy for a property company based in Sheffield. The successful candidate will oversee the company's digital marketing efforts, with a particular emphasis on social media and paid media.
Client Details
Our client is a leading property firm, operating at scale across the UK. With a team of over a thousand employees, they are committed to providing high-quality commercial spaces and residential properties, contributing to the thriving urban landscapes in Sheffield and beyond.
Description
Direct the social and paid-for digital media strategy across the retail portfolio driving reach and engagement.
Collaborate with creative (Marketing Services) to develop and build integrated digital campaigns and engaging digital content.
Lead in developing and implementing comprehensive social media strategies (organic content calendars & influencer programme) that align with brand goals and channel objectives.
Ensure that the business is at the forefront of new digital display technologies and formats, utilising dynamic ads, rich media and high impact formats.
Translate monthly and campaign-specific reporting into tangible actions to improve engagement and to share these with marketing managers.
Ensure data is at the heart of decision-making leveraging insight to inform content strategy, set objectives, measure and report success.Profile
A successful Digital Marketing Manager should have:
Deep understanding of Social Media platforms including but not limited to Instagram, Facebook, TikTok and YouTube as well as planning and scheduling platforms.
Proficiency in Google Analytics.
Experience leading small/medium scale projects and/or campaigns, with knowledge of digital marketing.
Proficiency in using digital marketing tools and software
Strong analytical skills to interpret digital marketing data
Excellent communication and teamwork skills
Knowledge of the property industry is advantageousJob Offer
Digital Marketing Manager Offer:
Up to £50,000 dependent on experience
9.5% pension
10% OT bonus and a suite of amazing benefits

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