Head of Inbound Marketing

22 hours ago

London, United Kingdom Griffin Fire Full time

The Head of Inbound Marketing will spearhead the strategy and execution of our inbound marketing and demand generation efforts. This pivotal role will drive awareness of our brand and interest in our platform leading to high-quality lead generation amongst our target market.

You will aim to attract loyal customers to our business by aligning with our target audience's needs. Creating tailored marketing experiences through valuable content to drive customer engagement and growth, striving to increase conversion rates, and contribute significantly to the revenue growth of With Intelligence. As a key leader, you will collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.

Responsibilities
  • Strategy: Develop and implement a comprehensive inbound strategy to drive awareness, interest and desire of our platform leading to inbound enquiries.
  • Data-Driven Optimization: Analyze campaign performance metrics, providing actionable insights and recommendations to improve effectiveness and ROI.
  • Team Leadership: Spearhead and mentor a team, fostering a culture of accountability, creativity, and performance excellence.
  • Brand Positioning: Ensure our efforts align with With Intelligence’s brand voice and market positioning to drive consistent messaging and value delivery.
  • Channels: Design and execute multi-channel marketing campaigns (content, paid media, social, PR, SEO, webinars, events and more) to engage target audiences and generate pipeline growth.
  • Messaging: Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel.
  • Content: Create various content assets across mediums and channels, at all stages of the inbound funnel. Maximise exposure of the content produced by promoting it across social channels and repurposing it where possible using existing reports.
  • Website: Work with the Website Manager to ensure the website is optimised for search (SEO) with keyword research and ensure there’s a clear and obvious path for customers to move through the funnel. Assist in building landing pages for the content created.
  • Collaborate: Work with campaign teams, automation, PMM and Creative Teams to build a comprehensive full funnel strategy for our B2B channels, regularly testing and optimising to improve performance.
Required Experience
  • Demonstrated experience managing and mentoring high-performing marketing teams.
  • Strong ability to understand data, draw insights, and make data-driven conclusions to optimize performance.
  • Ability to develop and execute strategic plans that align with broader organizational goals.
  • Innovative thinker with a keen eye for crafting compelling campaigns that resonate with target audiences.
  • Exceptional verbal and written communication skills, with the ability to influence and inspire stakeholders at all levels.
  • Minimum 7 years of experience in demand generation or inbound marketing, with a proven track record of delivering measurable results in a B2B environment, preferably within the financial services or technology sectors.
Benefits
  • 24 days annual leave rising to 29 days
  • Enhanced parental leave
  • Medicash (Health Cash Plans)
  • Wellness Days
  • Flexible Fridays (Opportunity to finish early)
  • Birthday day off
  • Employee assistance program
  • Travel loan scheme
  • Charity days
  • Breakfast provided
  • Social Events throughout the year
  • Hybrid Working

Our Company: With Intelligence is based at One London Wall, London EC2Y 5EA. We offer amazing benefits, free breakfast daily and drinks provided all day, every day. We actively encourage social networks that oversee activities from sports, book reading to rock climbing, that you are free to join.

As part of our company, you will enjoy the benefits of an open plan office and working with a social and energetic team. With Intelligence provides exclusive editorial, research, data and events for senior executives within the asset management industry. These include hedge funds, private credit, private equity, real estate and traditional asset management, and our editorial brands are seen as market leaders in providing asset manager sales and IR execs with the actionable information they require to help them raise and retain assets. To maintain and grow our position in the market we need to continue to hire highly motivated, thoughtful individuals to ensure our subscribers are getting the exclusive intelligence they need first, and most comprehensively, through our range of services. If you are interested in what you have read, please apply; we look forward to hearing from you.

We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.

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