Marketing Specialist

2 weeks ago

Berkshire, United Kingdom Focus Resourcing Remote Work Freelance Full time
  • 12-Month FTC, maternity cover

This is an exciting role working for a highly successful healthcare company where you will be responsible for marketing, event and reporting assistance for the Projects team and the wider Business Development team.

Our client is looking for a candidate who can deliver insights and trends through thorough research and can develop marketing content to support the wider business goals.

Your role as the Marketing Specialist will be:

  • Management and co-ordination of marketing events (both as exhibitors and attendees) Liaison with exhibitors
  • Exhibition stand design (collaborating with agencies and partners as needed)
    • Plasma screen visuals
    • Sales collateral
    • Internal communication, including stand rota and delegate attendance
    • Email Marketing and direct mail
    • Gathering feedback and reports post event
  • Management of event lead capture, follow-up, and communication to the business development team.
  • Collaborate with and provide administrative support to the Director, Marketing & Projects Manager, and other members of the business development team as appropriate.
  • Research with the aim to deliver insights and trends for marketing content, customer presentations and to support the wider business development team achieve their strategic goals.
  • Management of any outsourced marketing agencies.
  • Management of other third-party suppliers including (but not limited to) printers, publishers, photographers, ad agencies, Press Release consultants, and writers.
  • Management and system administration of the Customer Relationship Management (CRM) system, providing support to all users and ensuring that all users complete information in a timely and accurate manner.
  • Generation and creation of routine reports from the CRM.
  • Support the co-ordination of new product launches, existing product campaigns, and sales collateral, including Email campaigns and direct mail, video production, online banners and digital media placement, print adverts and print media placement, corporate brochures and product flyers and customer case studies.
  • Contribute to the production of content to the website & social media channels.
  • Ensure all business development documentation adheres to editing and formatting.
  • Responsible for monitoring and updating annual marketing budget and trackers.

The person:

  • Excellent event Management experience
  • 2 + years marketing experience in a similar role
  • Customer Relationship Management (CRM) Database experience
  • Competence of MS Office suite, incl. Excel
  • Experience and ability to work successfully in a multi-disciplinary and often virtual environment.
  • Microsoft Office applications
  • Excellent team working skills
  • Analytical skills
  • Excellent written and oral communication
  • Excellent self-management skills

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