Destination Marketing Manager

1 month ago

London, United Kingdom VMA GROUP Full time

Destination Marketing Manager


Exclusive opportunity for an experienced Destination Marketing Manager to join a property development organisation on a permanent basis.


Working as part of a team, the successful candidate will be responsible creating and delivering strategies that strengthen the London location as a top destination, building strong partnerships, and driving marketing initiatives as well as ultimately driving footfall, awareness, and engagement.


Hybrid working: 3 days in office, 2 from home


Roles & responsibilities:

  • Develop and implement strategies to promote the area as a premier destination
  • Collaborate with luxury brands, retailers, and partners to enhance customer engagement and footfall
  • Build strategic partnerships with key organisations to expand reach and ROI
  • Lead marketing campaigns, including digital, print, and experiential initiatives, ensuring alignment with business objectives
  • Create and execute engaging events and initiatives that resonate with target audiences.
  • Strengthen relationships with brands and stakeholders to encourage active participation in marketing activities
  • Manage budgets to maximise marketing effectiveness and ensure efficient resource allocation
  • Work closely with internal teams to deliver impactful social media, digital, and promotional content
  • Establish partnerships with local communities, hotels, and tour operators to enhance visibility
  • Monitor, evaluate, and report on the performance of campaigns to optimise future efforts


Skills & experience:

  • Experience in retail and destination marketing, ideally within luxury fashion or similar sectors
  • Strong understanding of tourism marketing, with insight into high-net-worth (HNW) drivers and trends
  • Creative thinker with excellent writing and presentation skills
  • Proven success in driving footfall and repositioning brands or destinations
  • Passionate about customer service, with hands-on experience in client-facing roles
  • Strong project management, organisation, and administrative capabilities
  • Skilled in cross-team collaboration across diverse organisations
  • Proficient in Excel, PowerPoint, Word, and InDesign
  • Strong analytical and written communication skills
  • Event management experience
  • High emotional intelligence to understand and prioritise customer needs


In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

  • Competitive salary
  • Performance bonus
  • Medical insurance
  • Life assurance
  • Pension provision
  • Hybrid working arrangements
  • Wide range of other benefits
  • Professional development


If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com


Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.


Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.


We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.


In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.


VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.

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