Global Destination Marketing Director
19 hours ago
In this highly sought-after role, you will have the opportunity to make a significant impact on the development of our location as a premier tourist destination. As a key member of our team, you will be responsible for creating and implementing strategies that strengthen our location's reputation and drive footfall, awareness, and engagement.
Key Responsibilities:
- Develop and implement marketing campaigns to promote our location as a top destination
- Collaborate with luxury brands, retailers, and partners to enhance customer engagement and footfall
- Build strategic partnerships with key organisations to expand reach and ROI
- Lead digital, print, and experiential marketing initiatives to align with business objectives
- Create engaging events and initiatives that resonate with target audiences
- Strengthen relationships with brands and stakeholders to encourage active participation in marketing activities
Requirements:
- Experience in retail and destination marketing, ideally within luxury fashion or similar sectors
- Strong understanding of tourism marketing, with insight into high-net-worth (HNW) drivers and trends
- Creative thinker with excellent writing and presentation skills
- Proven success in driving footfall and repositioning brands or destinations
- Passionate about customer service, with hands-on experience in client-facing roles
Benefits:
- Estimated salary: £60,000 - £80,000 per annum
- Performance bonus
- Medical insurance
- Life assurance
- Pension provision
- Hybrid working arrangements
- Professional development opportunities
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