Global Destination Marketing Director

19 hours ago


London, Greater London, United Kingdom VMA GROUP Full time
Job Title: Global Destination Marketing Director

In this highly sought-after role, you will have the opportunity to make a significant impact on the development of our location as a premier tourist destination. As a key member of our team, you will be responsible for creating and implementing strategies that strengthen our location's reputation and drive footfall, awareness, and engagement.

Key Responsibilities:
  • Develop and implement marketing campaigns to promote our location as a top destination
  • Collaborate with luxury brands, retailers, and partners to enhance customer engagement and footfall
  • Build strategic partnerships with key organisations to expand reach and ROI
  • Lead digital, print, and experiential marketing initiatives to align with business objectives
  • Create engaging events and initiatives that resonate with target audiences
  • Strengthen relationships with brands and stakeholders to encourage active participation in marketing activities

Requirements:
  • Experience in retail and destination marketing, ideally within luxury fashion or similar sectors
  • Strong understanding of tourism marketing, with insight into high-net-worth (HNW) drivers and trends
  • Creative thinker with excellent writing and presentation skills
  • Proven success in driving footfall and repositioning brands or destinations
  • Passionate about customer service, with hands-on experience in client-facing roles

Benefits:
  • Estimated salary: £60,000 - £80,000 per annum
  • Performance bonus
  • Medical insurance
  • Life assurance
  • Pension provision
  • Hybrid working arrangements
  • Professional development opportunities


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