Digital/Paid Media Executive
2 months ago
Digital Media/Paid Social Executive - Birmingham / £25k - £34k
Currently working with a great Birmingham based agency that is seeking a talented and driven Digital Media Executive to join their team. This role offers a unique blend of creativity, analytical thinking, and strategic planning, providing an ideal environment for professional growth and development. You'll be working with a renowned fashion brand, managing paid socials and google ads and PPC management across all social channels.
Key Responsibilities:
- Manage and optimize Google Ads campaigns, including search, display, video, and google shopping ads.
- Develop and execute paid social media strategies across platforms such as Facebook, LinkedIn, Twitter, and Instagram.
- Conduct keyword research and analysis to inform ad strategies and improve campaign performance.
- Collaborate with content creators to produce engaging ad copy and creative.
- Set up and analyse A/B tests to optimize ad performance.
- Track, analyse, and report on campaign performance using Google Analytics, Google Tag Manager, and other analytics tools.
- Manage and allocate advertising budgets effectively to maximize ROI.
- Maintain strong client relationships, understanding their unique needs and goals for both B2B and B2C markets.
- Stay updated on the latest trends, technologies, and best practices in digital marketing and paid advertising.
Skills and Experience Required:
- Knowledge of SEO principles to complement PPC strategies.
- Ability to develop and execute comprehensive digital marketing strategies.
- Strong analytical skills and experience with data analysis tools.
- Google Ads certifications (e.g., Google Ads Search Certification, Google Ads Display Certification).
- Familiarity with CRM systems
- Experience with marketing automation tools
**Must haves**
- Experience working within the fashion industry
- Proven track record of managing Google Ads campaigns
- Proficiency in managing campaigns on platforms such as Facebook, LinkedIn, Twitter, and Instagram.
- Experience in handling both B2B and B2C clients
- Familiarity with tools like Google AdWords, Google Analytics, and Adobe Suite is advantageous.
*No sponsorship provided*
If you're a motivated individual looking to make a significant impact in the digital/paid social space, please apply :)
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