CRM Marketing Manager

2 weeks ago

Banbury, United Kingdom Cameo Consultancy Full time

We have an exciting new opportunity for a CRM Marketing Manager to be joining an established and highly successful company in Banbury on a full time, permanent basis. This position will be responsible for leading the customer relationship management efforts, focusing on developing and executing retention-based marketing campaigns. You will be managing the Microsoft Dynamics CRM, and driving customer engagement and retention.

As CRM Marketing Manager, you will be responsible for:

Strategic Leadership:

    • Developing and implementing CRM strategies aimed at enhancing customer retention and engagement
    • Defining and managing the CRM roadmap to align with business objectives and growth targets
    • Leading the development of customer segmentation and targeting strategies to optimise marketing efforts

CRM Management:

    • Overseeing the administration and enhancement of the Microsoft Dynamics CRM system
    • Ensuring the CRM system is utilised effectively across the organisation, providing training and support where necessary
    • Collaborating with IT and external vendors to troubleshoot and resolve CRM-related issues and to integrate new functionalities
  • Retention-Based Marketing Campaigns:
    • Designing and executing multi-channel retention marketing campaigns aimed at professional customers
    • Using data-driven insights to create personalised marketing initiatives that drive customer loyalty and increase retention rates
    • Monitoring and analysing campaign performance, providing detailed reports and actionable recommendations

Database Management:

    • Managing and maintaining the customer database to ensure data quality, accuracy, and completeness
    • Implementing best practices for data management and ensure compliance with GDPR and other relevant regulations
    • Developing data enrichment strategies to enhance customer profiles and improve marketing effectiveness

Cross-Functional Collaboration:

    • Working closely with the sales, product, and customer service teams to ensure a cohesive approach to customer relationship management
    • Partnering with the Digital Marketing team to integrate CRM data with digital marketing platforms and strategies
    • Collaborating with global and regional teams to align CRM initiatives with broader company goals

Performance Tracking and Reporting:

    • Establishing KPIs and metrics to measure the success of CRM and retention marketing initiatives
    • Providing regular performance reports and insights to senior management
    • Continuously identify opportunities for improvement and innovation within the CRM and database marketing functions.

As CRM Marketing Manager you must be/ have:

  • Degree in Marketing / Business Administration / IT or related field
  • Proficient in CRM tools and systems with an understanding of CRM data structures
  • Proven experience in CRM management and database marketing with a focus on retention
  • Experience in reporting and integration on Microsoft Dynamics CRM
  • Experience in leadership and project management
  • Strong analytical skills
  • Able to interpret complex data sets and translate them into actionable insights
  • Strong communication and interpersonal skills
  • Innovative thinker with customer centric mindset

What's in it for you?

This is a great opportunity to join a market leader, who offers a collaborative culture. The salary is up to £65,000 DOE, plus car allowance, enhanced bonus plan and Private Medical Insurance. The hours are 37.5 hour per week, Monday - Friday, with hybrid working available. You will also receive 26 days holidays plus bank holidays, study support, critical illness cover, sick pay, staff discounts and plenty of social events.

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