Digital Asset Manager

1 month ago

Newcastle upon Tyne, United Kingdom ICP Full time

ICP is a worldwide leader in Content Operations, offering Solutions that deliver exceptional business outcomes for global brands such as Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna.


Widely recognized for our deep subject matter expertise and experience across a wide range of industries, we elevate and enhance our clients’ content lifecycle technologies and business processes to orchestrate the frictionless flow of content across Marketing and Commerce ecosystems.


We offer integrated Solutions that leverage our expertise in Content Operations across Digital Asset Management, Digital Commerce, and Creative Operations. By unlocking business value through Strategy and Consulting, and maximizing its potential through Content Services and Production, we deliver the best possible experience for our clients, their partners, and customers.


Key Responsibilities

This role will focus on Digital Asset Management and/or Product Information Management services as an integral function in day-to-day martech operations. You will manage, enrich and quality assure assets across brands, develop and host user training sessions, share industry best practices, and add value at every level of client engagement. You may also assist with Digital Rights Management (DRM), manage user queries, create reports, and develop engaging relationships with key account individuals to promote system adoption across markets.


“BIG PICTURE” RESPONSIBILITIES:

• Ensure ICP operates on a solid foundation by building strong client relationships and supporting their objectives

• Build a good understanding of clients’ business issues, industry, competitors, and brands

• Build rapport and trust with others at all levels within ICP

• Operate on industry best practice and deliver value and excellence at every stage

• Maintain a solid understanding of martech, digital advertising, DAM, PIM, etc

• Work with team members to generate new ideas and evolve and enhance existing programs

• Work with team members to problem solve and consult with account leadership as required

• Develop a solid understanding of client campaign and production needs

• Drive development of work at all stages to ensure that it meets and exceeds client expectations


KEY RESPONSIBILITIES:

• Execution of strategies and best practices ‘icp’ recommends to clients

• Lead & conduct metadata review, cleansing, enrichment, and validation

• Identify and resolve errors in metadata

• Lead team meetings, identifying and addressing possible queries raised or escalating when appropriate

• Lead and ensure execution of established account process across team

• Foster a culture of expertise and operational excellence

• Working closely with agency stakeholders to maximize new platform adoption

• Hosting single or group training sessions with agency stakeholders and users, as required by client

• Generating and providing reports to support program teams

• Gap analysis support for clients

• Support with training Brand Asset Managers on the account

• Support in providing reporting to stakeholders on platform usage metrics and KPIs

• Maintain a good understanding of the client's Brands to support business and agency users in maximizing DAM adoption.

• Acts as the first escalation point for business and agency users, assisting with DAM navigation and guiding users through standard procedures.

• Validates external user access requests and needs with Mars Sponsors before approving user set-up.


KEY ATTRIBUTES:

• Authenticity – Being present, honest and sincere goes a long way.

• Compassion – Doing the right thing means driving connection within our community and caring for one another.

• Focus on Service – Roll up those sleeves and tackle every problem with a can-do attitude. Remember, help will always be offered to those at ICP

• Providing the Right Resources – Always find a way, you are incredibly capable.

• Earn Trust – We value consistency, reliability, accountability and constantly striving to be inclusive and diverse.

• Take Ownership – It’s important to approach your work with a sense of urgency and responsibility, we recognize that we must meet obligations and focus on positive outcomes.

• Partnership – Collaboration, respecting one another and aligning on your roles and responsibilities are a must.

• Creative Thinking – Last but not least, the willingness to learn and enjoyment of the problem-solving process are vital for our mission.


KEY SKILLS:

• Client and end user support

• Team leadership & subject matter expert in appropriate fields

• Excellent verbal, written, and presentation skills; a confident leader of meetings and calls

• Rigorous attention to detail

• Excellent Microsoft Office skills and technical understanding

• Strong understanding of media channels and file formats used by the client

• Ability to multi-task with an interest in all aspects of the role

• Media and technology agnostic, while displaying an affinity and passion for the industry

• Able to work both independently and as part of a team

• Strong organisational skills and time management

• Comfortable using Excel to manipulate data and run basic formulas



EXPERIENCE/EDUCATION:

• Proficiency in the French language is required.

• 2-4 years industry experience in media, digital asset management, librarian sciences or archives preferred but not required

• 2-4 years experience using a digital asset management system or other tech system such as a digital library, CMS, PIM, or CRM preferred but not required

• College degree preferred

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