Senior Programmatic Executive

3 weeks ago

London, United Kingdom RocketMill Full time

The Programmatic Senior Executive is responsible for planning, building and optimising the execution of best-in-class Programmatic campaigns for their clients, striving to exceed performance objectives and create impactful, integrated strategies.

To thrive in this role we expect a passionate candidate to have an understanding of platform and industry developments; continuously looking for ways to innovate and drive a competitive advantage for their clients.


Key Responsibilities

  • Taking on day to day planning, optimisation and reporting responsibilities across Programmatic platforms
  • Support in the creation of high quality campaign strategies, spanning awareness through to conversion, designed to achieve and outperform client KPIs.
  • Communicate with client contacts to understand their business, their needs, and build strong working relationships.
  • Understand how Programmatic fits in and compliments the wider marketing mix. Work with the broader team to identify opportunities for Programmatic activity.
  • Develop relationships with publishers and key partners to deliver value to the agency.
  • Clearly communicate results to our clients alongside the wider team, identifying trends, opportunities and a clear rationale for performance.
  • Support new business opportunities with account audits and clear recommendations.


Essential Skills:

  • Working knowledge of Programmatic platforms: DSPs, Ad Servers, Brand Safety Verification platforms.
  • An understanding of Google Analytics or similar web analytics tools.
  • Experience managing Programmatic campaigns spending upwards of £20,000 per month.
  • Strong working knowledge of Excel and Powerpoint.
  • Experience supporting full-funnel campaign brief responses.
  • Experience presenting and explaining campaign performance to a range of client stakeholders.
  • Ability to develop testing roadmaps based on client objectives.
  • Ability to innovate for your clients and produce award-winning work.
  • Ability to interpret large datasets, identify trends and articulate key points from the data.
  • Understanding of how Programmatic works effectively in a multichannel, integrated plan.


Desirable Skills:

  • 1+ years of experience in Programmatic activation and strategy.
  • Experience running Programmatic accounts across different verticals and markets.
  • Experience working with Publishers and Partners to deliver sophisticated branding activity.
  • Fluency in modern European languages (written and verbal).

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