Senior Programmatic Executive

3 weeks ago


London, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

The Programmatic Senior Executive is responsible for planning, building and optimising the execution of best-in-class Programmatic campaigns for their clients, striving to exceed performance objectives and create impactful, integrated strategies.


To thrive in this role we expect a passionate candidate to have an understanding of platform and industry developments; continuously looking for ways to innovate and drive a competitive advantage for their clients.


Key Responsibilities:


• Taking on day to day planning, optimisation and reporting responsibilities across Programmatic platforms

• Support in the creation of high quality campaign strategies, spanning awareness through to conversion, designed to achieve and outperform client KPIs.

• Communicate with client contacts to understand their business, their needs, and build strong working relationships.

• Understand how Programmatic fits in and compliments the wider marketing mix. Work with the broader team to identify opportunities for Programmatic activity.

• Develop relationships with publishers and key partners to deliver value to the agency. • Clearly communicate results to our clients alongside the wider team, identifying trends, opportunities and a clear rationale for performance.

• Support new business opportunities with account audits and clear recommendations.


Essential Skills:

• Working knowledge of Programmatic platforms: DSPs, Ad Servers, Brand Safety Verification platforms.

• An understanding of Google Analytics or similar web analytics tools.

• Experience managing Programmatic campaigns spending upwards of £20,000 per month.

• Strong working knowledge of Excel and Powerpoint.

• Experience supporting full-funnel campaign brief responses.

• Experience presenting and explaining campaign performance to a range of client stakeholders. • Ability to develop testing roadmaps based on client objectives.

• Ability to innovate for your clients and produce award-winning work.

• Ability to interpret large datasets, identify trends and articulate key points from the data.

• Understanding of how Programmatic works effectively in a multichannel, integrated plan.


Desirable Skills:


• 1+ years of experience in Programmatic activation and strategy.

• Experience running Programmatic accounts across different verticals and markets.

• Experience working with Publishers and Partners to deliver sophisticated branding activity.

• Fluency in modern European languages (written and verbal



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