Channel Marketing Operational Manager

2 weeks ago

Glasgow, United Kingdom The Channel Company Full time

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.


Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.


The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.


Role Overview

The Channel Marketing Operational Manager is responsible for overseeing and optimizing a variety of marketing processes and workflows, ensuring seamless collaboration between internal teams and external partners. The role requires autonomy, with minimal supervision, and focuses on improving operational efficiency, supporting seasonal initiatives, and driving successful marketing campaigns in alignment with the client’s goals. This role demands strong project management skills, adaptability, and a focus on continuous improvement to streamline processes, enhance reporting, and manage relationships with agencies and stakeholders globally.


Day-to-Day Responsibilities

· Build and maintain effective working relationships between Partner Marketing and the Social Media team.

· Develop and update documentation for various marketing processes and programs.

· Collaborate with cross-functional teams to remove blockers and optimize workstreams.

· Manage and continuously improve marketing processes for new and ongoing initiatives.

· Oversee relationships with localization agencies and manage the localization process.

· Report on Partner Marketing Campaign (PMC) utilization and campaign performance.

· Promote events via social media platforms like LinkedIn and Facebook, as well as the Atlassian website (Mag5).

· Create and manage AV tickets in Salesforce (SFDC) for Development Funds (DF) and non-DF managed partners globally.

· Support incentive management and Monthly Business Review (MBR) creation.

· Manage updates to global channel portals and PMC content.

· Collect lead data from DF claims and ensure updates on AVs for both managed and unmanaged partners.

· Assist with global programs such as Skill-Up, surveys, and other ad hoc tasks including PMC content updates, IT issue ticket management, and lead progress tracking.

· Ensure timely responses to requests as per SLA guidelines, including speaker and event promotion requests within 48 business hours.


What We Value

· You will work with minimal supervision and are expected to continuously provide insights for process improvements and optimizations, so we value autonomy and initiative.

· Strong ability to work across teams and manage relationships with both internal stakeholders and external agencies.

· We value the attention to details to ensure documentation, workflows, and reporting are up to date and processes are streamlined.

· Actively remove blockers and anticipate challenges, driving better workstreams and solutions.

· The ability to meet strict deadlines and service level agreements, particularly in high-priority tasks such as event promotions, localization, and lead collection.

· Ability to manage multiple responsibilities, including ad hoc tasks, in a fast-paced, dynamic environment.


What you can expect from us:

As well as working with the most interesting, talented and fun people in Marketing and Media, we operate a culture where success is recognized. You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on the job training.


Our employee perks & benefits:

• 35 hours of work per week

• 25 days of annual leave + 1 Duvet day + National bank holidays

• Opportunity to join a growing business with lots of opportunities to influence.

• Hybrid/remote working. We have the best of both worlds with a historical remote working setup and an office in London or Madrid.

• Temporary International Remote Working Opportunities

• Life assurance scheme

• Employee referral scheme

• A tailored training and induction plan - we want you to succeed

• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver

• Volunteering days

• The opportunity to work within a globally diverse team

• The opportunity to learn new skills in an ever-changing and adaptable business

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