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Head of SEO

3 months ago

London, United Kingdom Seat Unique Full time

Who we are

Our mission at Seat Unique is simple: to make premium live experiences more accessible to fans.

We are at the forefront of revolutionising the ticketing and hospitality industry by offering a safe, secure, and seamless online platform for fans to purchase official premium tickets and hospitality packages for their favourite sports, music and cultural events.


Seat Unique empowers clubs, promoters, venues, and rights holders to expand their reach, increase revenues, and

enhance the overall fan experience. We provide a comprehensive solution that enables our partners to connect with

new audiences and deliver exceptional experiences seamlessly.


We have forged official partnerships with globally renowned sports clubs, venues, and rights holders. We exclusively

power hospitality and premium ticket sales through over 60 direct partnerships, including prestigious clubs such as

Burnley FC, Yorkshire Cricket, and the Jacksonville Jaguars UK to name just a few.


At Seat Unique, we believe in the power of live events. That’s why we go beyond merely selling tickets; we deliver

unforgettable experiences for fans. In a time when the experience economy is thriving, Seat Unique’s strong

positioning is reflected in our remarkable growth trajectory. Recently ranked 4th among the fastest-growing tech

startups in Sifted’s 100: UK & Ireland in 2024, our commitment to excellence and innovation continues to drive our success.


If you are passionate about revolutionising the live events industry and creating memorable experiences for fans

worldwide, Seat Unique is the place for you Join our dynamic team, and be a part of shaping the future of the

premium ticketing and hospitality industry.


Who we’re looking for

Seat Unique is looking for a Head of SEO to join our dynamic marketing team. This role presents an excellent

opportunity for an experienced SEO professional to join a rapidly growing business and take a lead on delivering

excellence across our product and organic marketing. The ideal candidate is driven to maximise our online presence,

enhance search engine rankings, and ensure that Seat Unique remains at the forefront of SEO best practices.


We're in the live events business, which means in-person events are our core. This translates to our company culture

and this role requires the candidate to be in the office five days a week at our London HQ. This in-person

environment fosters agility. Being together allows our team to make quick decisions and adapt to the constant

changes in our industry.


Responsibilities

As the Head of SEO, you will be entrusted with leading and executing our SEO strategy to drive organic growth and

improve our search engine visibility.


Your role will involve:

● Developing SEO and Content Strategy: Create and implement comprehensive SEO strategies that align

with business goals and drive organic growth, focusing on both technical SEO and content strategy.

● Content Management: Oversee the content roadmap, manage a team of content writers, and ensure the

performance of our blogs in terms of driving web visits, inquiries for events not on sale, and revenue.

● Technical SEO: Oversee the implementation of technical SEO strategies, including conducting regular

website audits to identify and rectify technical issues, and ensuring website optimization.

● Keyword Research and Analysis: Conduct thorough keyword research to identify opportunities for organic

search growth and guide content creation.

● Content Optimisation: Lead the creation and optimization of on-page content, metadata, and structured data

to improve search visibility and user experience.

● Lead and Collaborate with Content Creators: Manage the content team to ensure SEO best practices are

integrated into the content development process.

● Performance Monitoring and Analysis: Monitor and analyse SEO performance metrics, using data to

generate insights and make data-driven decisions for continuous improvement.

● Industry Trends and Algorithm Updates: Stay informed about industry trends, search engine algorithms,

and best practices to keep Seat Unique’s SEO strategy current and effective.

● Team Leadership: Manage and mentor a team of content writers, providing guidance and support to achieve

targets and KPIs.


Skills & Experience

While these qualifications are highly regarded, we appreciate the value of diverse experiences. You don't need all of them, but they could include:

● Ideally 5+ years of experience in a similar role.

● Proven track record of delivering KPI-driven results in SEO and content management.

● Hands-on experience managing marketplace products and delivering revenue from SEO optimization.

● Strong knowledge of search engine algorithms, ranking methods, and SEO tools such as Google Analytics,

Google Search Console, SEMrush, Screaming Frog, Ahrefsand others.

● Ability to lead on SEO and content best practices across product and content.

● Excellent organisational skills and attention to detail.

● Strong communication and collaboration skills.

● A self-starter who is comfortable taking ownership and responsibility for projects.

● Ability to work to deadlines and manage multiple projects under pressure.


Target compensation package:

£60-£75k+ quarterly bonus + share options + benefits.

Final offers may differ from the target compensation package, taking factors such as experience level and skill set into consideration.


Our benefits

● Employee share options scheme

● Quarterly bonus

● 23 days of annual leave + public holidays

● A top-tier private health insurance package

● Penfold pension scheme

● Learning and development budget

● Employee Referral Scheme

● Cycle to work scheme

● Weekly Deliveroo vouchers

● Access to VIP experiences at live events