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Senior Manager RSV Project Communications

3 months ago

WaltononThames, United Kingdom Russell Tobin Full time

Senior Manager RSV Project Communications


ROLE RESPONSIBILITIES

Lead the delivery of the RSV Public Awareness Campaign:

  • Create and maintain strategic and tactical plans for the structure, timing and detail of campaign activities.
  • Collaborate with Omnichannel excellence, global and commercial office to deliver and execute the campaign messaging, PR and paid media elements.
  • Hold external agency partners to account within the new CoLab model for delivering high quality outputs on time with campaign needs.
  • Maintain Pfizer UK’s awareness of the external environment and audiences relevant to the campaign in partnership with the Primary Care External Communications Lead.
  • Define and track the goals of the campaign and metrics supporting the goals.
  • Lead the external conversation and maintain alignment in partnership with Corporate Affairs Team and Brand Team:
  • Lead the coordination with relevant UKHSA, DHSC and NHS officials in the planning and execution of the campaign.
  • Support Pfizer UK strategic relationships with UKHSA, DHSC and NHS (relationships owned by policy team or brand team)
  • Provide regular insight to Corporate Affairs and Brand Team colleagues regarding key government contacts and relationships.
  • Maintain alignment with relevant internal Pfizer teams:
  • Provide timely updates to brand team and corporate affairs teams.
  • Seek input from brand team and corporate affairs teams.
  • Partner closely with the Primary Care External Communications Lead.